Everyone knows that reading is incredibly beneficial, especially when you start from a young age. Not only does it make you calmer and empathetic, but it fosters a broader vocabulary and better critical thinking skills – vital attributes that employers look for.

Research has repeatedly shown that motivation to read tends to decrease with age, and if children don’t enjoy reading when they’re young, they’re unlikely to do so when they’re older. We often need something to motivate us to read – and something as simple as a bright and bold bookmark can do the trick.

Printed bookmarks are one of the most cost-effective promotional marketing products available. They’re easily tailored, regardless of the colour, shape or finish you’re looking for, and something that everyone needs – as one US library discovered recently, customers had been using everything from bacon to Lego to mark their pages. Best of all, bookmarks become comfortingly familiar to their users, which will help to establish a sense of trust around your company.

We’ve compiled a helpful guide to some of the best custom bookmark options. Bookmark the page or go right ahead and choose one today!

 

Some of the best promotional bookmarks

Lightweight bookmarks

One of the reasons why custom bookmarks are such a popular promotional marketing tool is that they’re light and easily portable. For companies with business nationwide, it isn’t always easy to visit loyal customers or potential prospects, and sending a gift in the post can be costly. Custom bookmarks are a simple and inexpensive way to demonstrate to clients that you care, and helps them to feel like they’re part of the family.

Foam Backed Bookmarks are one of the lightest options available for a postal campaign. Manufactured from stock card with added foam backing, they’re unbeatable value, and they also come with a laminated finish to create a truly professional promotional product.

For something more creative, Embossed Foam Bookmarks are a cost-effective but durable option, so you can ensure valuable brand exposure long after your campaign’s finished. These custom bookmarks are manufactured from 2mm thick foam and can be cut into any shape, making them the perfect option for any business with a really unique logo.

Alternatively, Magnetic Bookmarks are smart and come with a glossy finish. These custom bookmarks feature laminated card construction that’s hinged along the top edge, but they’re still light enough to pop in the post. They also come with a non-slip magnetic closure system to ensure your customer never loses their page again!

Logo Bug bookmarks

If you’re looking to encourage children to read, they’ll love anything that’s bright and colourful, especially if they can treat it as a pet. Logo Bug Bookmarks would go down a treat with students – though adults will secretly want their own too! These custom bookmarks feature a furry pom pom ‘bug’ at the top of the bookmark, with over a dozen different colour options to choose from. You can then choose a colour to compliment your branding, as well as any details or phrases of your choice. If you’re focusing on schools, perhaps pick a motivational phrase or an inspiring quote about reading.

For a greater range of creature options, Animal Logo Bug Bookmarks come with a variety of adorable pom pom animals. The panda and bear bookmarks would make a fantastic takeaway from a zoo or animal-based organisation, or you could even reward some hard working busy bees with their own bumblebee bookmarks. There’s a huge amount of space for your company name and logo, or perhaps a simple “thank you” message to remind employees that they’re appreciated.

Functional bookmarks

Custom bookmarks that serve another function are a great way to establish your company as an efficient, organised business. Round Shaped Sticky Flag Bookmarks and House Shaped Sticky Flag Bookmarks are incredibly useful for either a home or work environment, and make the perfect office staple.

Each bookmark is manufactured in high quality card, and features five different coloured sticky note memo page markers. They’re highly convenient for jotting down phone numbers, email addresses or reminders, and would make the perfect gift for that office book club your employee’s always wanted to start – what better way to make a note of future talking points?

If you’d like your custom bookmarks to be both functional and spacious enough for your branding message, try Kite Super Slim Bookmark Pens. These bookmarks will suit every budget and campaign, since they’re light enough to slip into the post and eye-catching enough to hand out at trade shows or events.

Featuring an integrated ballpoint pen, these bookmarks offer far more space for your branding than a regular promotional pen could provide. You can include your company name, website and contact details, against a large background of on-brand colour, which will then be reproduced in vibrant UltraHD™ full colour print. They are sure to catch the eye of anyone walking past your promotional stand at a corporate event, and they’re guaranteed to make an impact as a standalone bookmark too.

 

Find the perfect custom bookmarks with GoPromotional

Encouraging people to read is highly rewarding, and can help to inspire creativity and improve memory. By choosing custom bookmarks for your promotional marketing campaign, you don’t just get a compact, cost-effective product – you can enjoy the feeling that your company’s doing some good in the process, too.

At GoPromotional, we have thousands of promotional products you can choose from for your next campaign. We pride ourselves on treating each and every one of our customers like gold dust, which is why you can enjoy highly competitive prices, dedicated account management and fast turnarounds with your order. With GoPromotional, you’ll be in good company too: we’ve helped businesses like Google, Disney and British Airways boost their brands in the past.

Take a look at our full online range of budget promotional products for inspiration, and please don’t hesitate to get in touch if you have any questions.