Nowadays, winning over customers and securing their loyalty takes a lot more effort than just handing out custom branded merchandise. You have to have a well-thought-out strategy and follow it to a T for your campaign to be truly successful.
From figuring out who your target audience is to ensuring that your efforts have a real goal, here are all the steps you should take to make your advertising campaign your best one yet.
1. Think of Your Audience
The first and most crucial step you need to take before you even begin planning your campaign is thinking of your audience. Who are they? What is their age, profession, and gender? And, most importantly, what type of products would appeal to them the most?
When you answer these questions, you will know which direction your campaign should take. What’s more, you will avoid giving your audience something they are not interested in, thus missing the mark completely.
For example, if you are targeting younger generations, you should give them items that are both useful to them and look good. Such items include cool printed stationery, branded tech gifts, or personalised bags.
But if you want to appeal to a specific group of people that share the same profession or interests, you need to narrow things down. In that case, specific items, like branded tools, custom hi-vis clothing, or promotional beauty products, can go a long way in making them feel appreciated and cared for.
The bottom line is: get to know your audience as well as possible. Give them a poll or questionnaire, and see what they like and need. That way, you will make sure that your products never miss.
2. Appeal to the Senses
According to research, your message is more effective and resonates better with your audience if you manage to appeal to more than one of their senses. So, don’t just stick to giving away items that people can only touch and see.
Instead, gift them branded products they can hear (earbuds, Bluetooth speakers, kitchen timers), smell (scented candles), and taste (chocolates, mints, coffee and tea).
As you can see, there are items that can appeal to not two, but all five senses combined. Make sure you take advantage of them for your promo campaign, as doing so will make the products more memorable and help you connect with your audience on a whole new level.
3. Give Away Useful Items
For a campaign to have an impact over an extended time, the items you give away need to be useful. If they are, then people will use those items often. And every time people wear a branded backpack or use a custom notebook with your logo, they will be exposing your brand to new audiences and increasing your brand awareness.
If your items aren’t useful, they will just end up tossed into a drawer or the bin, and that’s the last thing you want. Luckily, there is a wide range of practical gifts you can go for. Most importantly, a lot of them are quite affordable and won’t drain your budget at all.
4. Give Away Items With a High Perceived Value
Speaking of budgets and affordability, while your items don’t have to be expensive to be successful, they should at least have a high perceived value. In other words, your products have to at least look expensive for people to appreciate them more.
For example, everyone knows that branded premium metal pens are quite expensive compared to logo printed plastic pens. To solve this issue, you can buy pens with barrels that are indeed made of plastic, but that are painted like they are made of metal. If the ink is also smooth and makes writing with the pen effortless, you’ll get an item that no one will be able to resist.
Still, you should bear in mind that high-quality products are the best way to win customers over. So, use the trick above at first, and then move onto products that are actually of the highest quality as your business takes off. Doing so will help you ensure your customers stay loyal.
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5. Make Sure You Provoke a Positive Reaction
When they receive free items, the last thing you want is for your customers to be unenthusiastic and indifferent. You actually want to make them smile, laugh, feel grateful or nostalgic, or to make them think.
So, you should design your products with the desired reaction in mind. The stronger the reaction, the more of an impression your brand will make. If you ensure that you generate a strong response, you won’t have to worry about your customers forgetting about you anytime soon.
6. Be Consistent
While planning your campaign, you should always come up with a theme and stick to it. For example, if your theme is summer or the beach, make sure that your products all fit. You can give away custom sunglasses, logo beach bags, personalised beach balls, and so on.
The secret to making such a campaign successful is being consistent and true to your theme. But don’t get us wrong. Thinking outside the box is always allowed. You just have to make sure it doesn’t disrupt the entire plan and make your campaign look tacky and disorganised.
7. Try to Create a Buzz
All great marketing campaigns get people talking, usually by sharing posts on social media. To achieve the same, you should try to organise fun games and giveaways on your socials. When people start tagging you in their posts, they will attract other potential customers and participants as well. And the best thing is you won’t have to spend money to get them talking about you.
Thus, all you need is a smart social media campaign that will get people interested. Your customers will do the rest and, soon enough, your campaign will be the latest big trend!
To Sum Up
By following the steps above and doing some careful planning, you can make promo products work for you. Doing all of that will ensure that you retain current customers, attract new ones, and get your name out there for everyone to see.
Let yourself be creative, trust your vision, and don’t be scared to try new things. Simply find a trusted promo partner, and get to work. Your best promo campaign yet is just around the corner!
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Go over our vast collection of logo branded products and choose the ones you like best. Then, contact us at 0800 0148 970 or simply email us today — your way to seamless marketing is just a call away!
