Branded corporate clothing is one of the most popular types of business merchandise and can be used internally, for your own staff, or given away as promotional items to customers, potential customers and other key business contacts.
Branded clothing can offer a lot of benefits to businesses, but it is not necessarily always going to be appropriate for every firm, or in every situation. In this article we look at some of the key reasons to invest in corporate clothing and which kinds of businesses it does and doesn’t suit.
Reasons to use corporate clothing for your business
Branded corporate clothing is used internally by many businesses to give them a uniform. This can create a stronger sense of brand identity, as well as providing a way to ensure all of your staff are always smartly dressed and easily identifiable. Staff wearing your branded clothing act as walking adverts for your business, helping to spread brand awareness and keeping your business in people’s minds.
Branded clothing can also make great giveaways for customers and others, with promotional t-shirts and branded caps being two of the most common choices. This can help customers feel valued and also reminds them of your business every time they wear it. It also means they are spreading awareness of your business wherever and whenever they go out.
Businesses that commonly use corporate clothing
In general, the kinds of business that corporate clothing will suit are those who want to provide a strong unified image to their customers. This includes businesses such as shops, coffee chains, restaurants, plumbers, electricians and other tradesmen and any other business where you want your employees to be instantly recognisable.
Which type of promotional clothing will be right for your business will likely depend on your brand image. In particular you need to consider how formal or informal you want to appear. Branded hoodies are an increasingly popular choice for those companies who want to give off a relaxed vibe, while promotional t-shirts and polo shirts remain common choices for those seeking a middle-ground.
Businesses that may want to consider alternatives to corporate clothing
Office-based businesses, such as tech companies, marketing agencies and insurance companies as less likely to use branded clothing on a day-to-day basis. This is because they are likely to have their own dress codes and will often want to create a more informal or more individual, relaxed look than is typically associated with corporate clothing.
That said, even these kinds of businesses may want to use branded clothing on occasion. For example, when attending a conference or trade show, it can be helpful to promote your business if your attendees wear branded t-shirts, hoodies, polo shirts or the like. This makes it easier to grab people’s attention, get your name out there and ensure your staff are instantly identifiable.
How to pick the right branded clothing for your business
There are various common options for corporate clothing and which will suit your business will heavily depend on your industry and brand image. The following are some of the most common types of branded clothing, what they say about your business and the types of companies that might choose them.
Branded caps give a relaxed but professional impression and are popular with a number of business types, including delivery firms and many restaurants. They also have the added advantage of helping with food hygiene by covering staff members’ hair.
Branded fleeces are practical, warm and comfortable. They are often used by outdoors-focused brands, such as outdoor clothing retailers and activity centres. There are also commonly used by various professional tradespeople, such as plumbers and meter readers as they provide comfort for those regularly going back and forth between inside and outside throughout the day.
With many brands now looking to give off a more relaxed vibe, branded hoodies are a very popular choice. They are used extensively by charities and also by many shops. They are also often used by tech companies and other innovative brands for trade shows and other outward-facing events.
Branded aprons are highly practical, helping to maintain good hygiene standards, and also reassuring customers that you are taking this aspect of your business seriously. They are often used by restaurants and coffee shops as well as hardware stores, cobblers and other traditional craft shops.
Branded t-shirts give a relaxed but professional image and are used across a very wide range of industries, from shops, bars and restaurants to gyms, offices and start ups. Branded t-shirts also make popular promotional gifts. They are ideal for customers and potential customers and are often given away as freebies with a first order. Promotional t-shirts can work particularly well for brands such as online health food retailers who want to spread brand awareness and increase customer loyalty.
Branded polo shirts are a slightly more formal option than branded t-shirts while still giving a fairly casual look. They also tend to be quite hardwearing, making them highly practical. Businesses that typically wear branded polo shirts include IT support companies, tradesmen and supermarkets.
If you need something more formal than a branded t-shirt or polo shirt, a branded work shirt is the next step up. These give a smart, professional look while still effectively communicating your branding. They are more often worn by office workers as well as more senior staff in restaurants, coffee shops, retail outlets and many of the other businesses where t-shirts and polo shirts are the normal uniform of junior staff.
Choose corporate clothing that enhances your brand
Looking to enhance the power of your brand with high quality corporate clothing? We can help. Our completely customisable promotional clothing range contains a wide variety of different items and styles to help you create a look that perfectly suits your brand. We also have an extensive selection of other business merchandise to choose from, allowing you to create a comprehensive brand promotion strategy.
We regularly work with many of the world’s best known brands including Amazon, Cadbury, Disney and Google. We also provide promotional merchandise to many small and medium sized businesses. So, no matter your industry or the size of your business, we can find a promotional merchandise solution to suit your goals and budget.