There are few countries in the world so obsessed with biscuits as the UK. Whether Hobnobs or Ginger Nuts are your thing, or you’re more of a bourbon fan, our biscuit choices can reveal tons about our personalities. Biscuit manufacturers McVities even commissioned research to look into what various biscuits say about us (spoiler: Digestive lovers like to watch Hollyoaks; Jaffa Cake munchers think of themselves as ‘cheeky’). The depth of the national biscuit obsession runs so deep we even have a National Biscuit day (29 May). It’s not hard to see why biscuit gifts always go down a treat then (see what we did there!)
It’s not just at home where we consume biccies by the bucketload. We also gobble thousands of them at work, where they are a staple of office culture. Having the right kind of biscuit on the table at a meeting can make a massive difference to your company’s reputation, according to luxury Dorset biscuit company Thomas J Fudge, who found that business workers are 25% more likely to close a deal with the right biscuits on offer.
As such, biscuit gifts can be an ingenious promotional choice; a way to please your clients or customers and spread your company name. But what types of businesses benefit the most from this type of gifting, and what occasions are most appropriate for giving biscuit gifts? Read on below to find out.
What’s in a Biscuit?
There are almost unlimited options when it comes to promotional items in today’s marketplace, so why focus on biscuits? There are a couple of reasons that might encourage you as a company to include biscuit gifts as part of your marketing strategy. For example, you might be a food retailer or confectionery company and giving out free samples might be a way to attract new customers. Or you might just want to offer loyal customers or clients a gift that has universal appeal. Alternatively, you might want to display something unique about your company’s ethos – your ethical or health credentials, for example. In this instance, you might want to eschew the traditional biscuit for something a little healthier, like cereal bars, something that sets you apart from your competition.
Once you’ve identified what you’d like to achieve by including biscuits in your strategy, you might also like to think about specific occasions during which it would be most appropriate to give them out. One of the most obvious ones is during Christmas, that time of year when overindulgence is not only allowed, it’s positively encouraged. At this time of year, you might be looking to reward the hard work of your employees, thank a new client, or give back to your customers. Whatever the reason, a selection of yummy biscuits or cookies presented in attractive tins and ranging from all-butter shortbread to Belgian chocolate flavours are always going to go down well. Christmas remains the biggest shopping season, and there’s no reason you shouldn’t take advantage of this time of year to find more customers.
Rewarding Customers & Clients
A tin of biscuits can be the perfect way to say thank you, whether that be to a new client you’ve just completed a deal with, or a new customer that’s recently made a purchase with you. Simple to produce and package, there are plenty of options to choose from that can make your customers feel well looked-after. Our snack tubes make a very attractive gift. The tins can be custom-designed with your logo, and make eye-catching presents. These types of biscuit gifts might especially appeal to younger audiences, or those drawn to collecting tins.
Conferences, Trade Shows & Exhibitions
Conferences, trade shows and exhibitions also present the perfect opportunity to engage with potential clients and offer them a yummy treat to keep them going. Not only do these types of occasions offer the ideal time to engage directly in face-to-face contact with customers, but by presenting them with biscuit gifts, you can really make an impression and bring a smile to their face. Biscuit gifts that come in themed biscuit tins, such as our branded London double-decker buses, are particularly fun and would be a great choice if you were exhibiting in London, or if you operate in the transport sector, for example.
Attract New Custom For Your Business With Biscuit Gifts
Here at Go Promotional, we’re all about helping you to develop awareness of your brand, and grow your business through promotional merchandise. Biscuit gifts are just one of the many items we have that help you to better engage with your customers and we hope we’ve given you a couple of ideas on how you could best use them. If you’re looking for other examples of promotional strategies, innovative products, or you’re just looking for some fresh ideas on how to draw people to your business, don’t hesitate to get in touch with us today.