Marketing experts already know that corporate printed products are one of the easiest ways to increase your brand awareness. Therefore, more and more companies are focusing on giving away promo products to customers and potential buyers. However, promos are not as simple as choosing random items and giving them away to any random person you meet. Instead, they involve deep research and knowledge about your target audience.
So, let’s take a look and see what you should keep in mind when giving away printed computer accessories.
Choose the Right Promotional Item
Before you even consider running a promotional campaign, you need to learn everything you can about your target audience. Try to emphasise your research on their needs and interests. And remember that if you plan to focus your efforts on other companies, you will have to adapt your promotional campaign accordingly.
Once you know enough about your audience, it’s time to figure out what items are appropriate for their needs. Try to see your promotional items as a solution to your audience’s problem, and not as a marketing tool. For instance, if your audience is tech-savvy, they might find a printed speakers or custom USB hubs much more useful than a logo mug. Likewise, other companies might find a personalized mouse pad a better gift than some speakers.
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Always Examine the Items Before Delivery
Finding out that the promotional items you gifted are defective is one of the worst nightmares you could have. And while that can be embarrassing, it can also ruin your brand’s reputation. Even worse, gifting defective items to one of your business partners can permanently ruin the relationship. As a result, it is essential to make sure that all your promotional items are in perfect condition.
So, what can you do about it? First, check the packaging for any signs of improper delivery, such as punctures or cracks. Then, if possible, test each product to see if it works as intended. For instance, you can easily check branded USB flash drives by inserting them into your device and using them for a few minutes.
While checking each promotional product can be a hassle, it’s something that needs to be done. Luckily, high-quality companies such as GoPromotional always test their products before shipping. Therefore, choosing the right company can save you a ton of time and money, especially if you are running on a low budget.
Don’t Overdo It
When it comes to printed promotional materials, you might be tempted to go overboard with the customisation. But doing so will only reduce the effectiveness of your marketing campaign and might even turn customers away from your products. So what do we mean by this? Simply put, adapt your message or design for your target audience and avoid cramming a plethora of messages into your printed product.
For example, if you plan to market your product to college students, your printed product should only have your logo or a simple motto. In contrast, the elderly might be more open to direct marketing, meaning mottos, slogans or even entire phrases.
But things change when you try to appeal to other businesses and professionals. For one thing, you don’t want them to feel like they are being sold any product or pushed toward your services. As a result, promotional items for your business partners should be as simple as possible, only featuring your logo or a motivational slogan. So remember to be careful about what design you go for and what audience you focus your efforts on.
What’s Next?
After you decide on your target audience and promotional product, it’s time to create the printed design. You can use your logo or you can come up with a catchy design or motto. As long as it meets our print guidelines, your design can be as complex or as simple as you want. Once we receive your design, we start working on your personalised products, and in the shortest time possible, your new promotional items will be ready to impress your potential customers!
Why GoPromotional?
GoPromotional helps you transform your idea into a successful promotional campaign that increases your brand awareness. By choosing GoPromotional, you choose a team of professionals that always go the extra mile to bring you the best products possible. In fact, our entire mission is to bring you high-quality items that are both easily customisable and useful to your target audience. And if you are struggling to come up with the perfect design, you can always rely on our dedicated designers.
So why waste any of your time on unsuccessful marketing campaigns? Give GoPromotional a try and increase your brand awareness in no time!
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Branded Headphones & Earbuds – The Promo Item You Need and Want
Check out our full collection of personalised tech gifts which includes headphones, phone accessories, webcam covers, and screen cleaners. If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
