Promotional merchandise can be a powerful way to increase awareness of your brand and act as a lasting reminder of who you are to the recipients. But how do you choose the right promotional merchandise for your business?
According to the British Promotional Merchandise Association (BPMA), the key is to make sure your merch is unique, personalised, usable and good quality. That way it will create a strong impression, act as an effective reminder of your business, and be something the receiver continues to use for a long time.
With these four key qualities in mind, here are 10 great promotional merchandise ideas for small businesses, to help you make the right impression.
Now that most shops charge for single use plastic bags, tote bags are increasingly useful and popular. Many people now carry tote bags with them on a daily basis, making this the perfect opportunity to get your brand out there and seen by people all over the local high street.
When designing a promotional tote bag, think about using bold colours to make the bag stand out and strong, simple branding so that your company name and/or logo is visible at a distance.
Notebooks are perfect for giving out at meetings, allowing people to make notes while also acting as a lasting reminder of your business. Include your company’s contact details and you effectively create a functional version of your business cards that a client will have a compelling reason to keep with them at work.
Notebooks come in all shapes and sizes, from the cheaper end of the market, all the way up to high end, hard-backed notebooks with embossed covers and built-in ribbon markers for a luxury feel. Make sure to choose a style that matches your brand and the impression you want to give off.
Promotional pens make the perfect accompaniment to branded notebooks and are often offered with them as part of a set. However, a good promotional pen can be more than just a nice looking writing implement with your brand name on it. An ever popular option is the classic banner pen containing a pullout banner which can hold much more detail.
Many businesses use these banners for information such as their contact details, a calendar full of key dates or any other, more detailed information you want your customers to have to hand at all times.
The NHS Eatwell Guide claims we should be drinking 6-8 glasses of water or other sugar-free fluids a day. A promotional sports bottle is therefore ideal for many office workers as it encourages them to stay hydrated while also promoting your brand.
Branded aluminium sports bottles are a popular choice as they are hard-wearing and long-lasting, as well as being perfect for office use and outdoor activities. This makes them great for encouraging people to get outside and stay active, as well as staying hydrated.
Everyone needs a keyring, but why not take your promotional merchandise one step further? Keyring stress toys turn your keyring into something your customers can use all day, not just when they’re opening or closing a door!
Keyring stress toys come in a wide range of styles, ideal to match any brand. They are a fun, quirky way to make your business stand out while also ensuring your customers have a reason to keep your promotional merchandise (literally) to hand at all times.
With traditional ideas about office wear changing fast, jeans and hoodies have practically reinvented the idea of the traditional uniform as we know it. Many start-ups and leading global brands, particularly in the digital sector, actively encourage comfortable clothing, such as hoodies, to foster motivation and creativity in their employees. This makes branded hoodies, both for your employees and as promotional swag, a smart move.
Choosing hoodie colours that match your branding is an obvious choice, especially if you use a bold colour like orange or yellow that is more unusual and will help your branded hoodies to draw attention in the office and on the street.
Having plants in an office can lead to happier and healthier workers, so why not give your customers a helping hand with a promotional plant? This unusual idea will act as a living reminder of your business while making a real, positive difference to the recipient’s workspace.
Data storage and security is a big concern for many businesses and USB flash drives remain one of the safest ways to backup and transfer key business data. For any company in the tech sector, branded USB flash drives are an ideal choice.
They are particularly popular with IT services companies as the flash drive can carry your name and contact number, making them perfect when a customer needs to get in touch about a problem.
An air freshener might not seem like the most obvious promotional merchandise, but it has one key advantage – because it will (hopefully) hang from the receiver’s rear view mirror, it will be right there in front of them every time they go anywhere in their car.
Air fresheners can be cut to any shape, so can be designed to perfectly reflect your company logo or any other shape you choose, helping them to make an even bigger impact.
If yours is the kind of business where important decisions happen on the golf course, promotional golf balls make perfect sense. Simple, but stylish, they will be a great memento next time you play a customer, supplier or key business partner, tying the product to a specific positive memory.
Find promotional merchandise ideas that fit your brand perfectly
Need to find the perfect promotional merchandise ideas to make your brand stand out and get noticed? We have a wide range of promotional merchandise on offer to suite any type of business or brand identity.
We work with top brands including Amazon, Cadbury, Disney and Google, as well as many small and medium sized businesses. We tailor our products and approach to you, so no matter how big or small your business, we will offer you first class merchandise with first class service.