Whether it’s in a press release, a Power Point, or a speech, marketers are always looking for the concise, understandable and memorable way to say what we mean. Don’t underestimate the difficulty of the task–frequently, as inventors, or entrepreneurs, or marketers, we’re so close to the situation that the obvious solution is elusive. Sometimes the […]
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For veterans and rookies alike, the trade show is like a mini-Super Bowl (or the Super Bowl is an immense trade show, if you like). Like the Super Bowl, the trade show generally happens but once a year, but depending on the industry, there might be two or more trade shows, or regional trade shows, […]
Read MoreIn our last episode of what to do when the press calls, we considered the impromptu inquiry from a member of the media. Now, let’s assume that the reporter is calling to set up an appointment to talk about your business or a business or public policy issue on which you’re an expert. First, make […]
Read MoreLet’s say you’re pouring over ideas on how to attract press coverage when the phone rings. It’s the press. The voice on the other end says, “Got a minute to talk?” Of course you do. A minute and more. But a moment like this can produce a dozen conflicting thoughts or ideas, while trying to […]
Read MoreSure promotional items have been around for decades so how is it that these small logo imprinted items have grown into a $16 billion industry? And why is it that in a time when everyone seems to be cutting back that more and more companies are making larger promotional product purchases? Well, the answers may […]
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