When it comes to marketing, trends are always changing. There's always a new technology or a new product that promises better results with a more significant return on your investment. However, the big brands and savvy marketeers know the secret to a successful marketing campaign. And, they aren't limiting themselves just to online marketing tactics or modern gimmicks. No, they're using promotional products, and printed mugs are on top of their "must-have" lists. But why? What kind of pulling power do these simple products wield?
Nah, it's not magic or rocket science. However, when you read the rest of this article, you will realise that it is absolutely fantastic. You don't have to spend hundreds of thousands or millions on marketing campaigns. You can simply use promotional mugs and experience their branding power firsthand.
Don't believe us? Keep reading
*A marketing tool - When it comes to low-cost marketing, mugs are the very best choice. If you have a small or a medium-sized business, you don't want to overspend on a huge campaign. That's why printed mugs are the way to go. They are cheap to get and have an amazing impact on people who receive them. According to research, 85% of people who get promotional mugs will do business with the advertiser.
*A branding tool - What every company wants and needs is brand recognition. You want people to be able to recognise your company in an instant. You want the mere sight of your logo to be enough for them to remember what kind of products/services you're offering. Promotional mugs are the perfect giveaway for this purpose. Why? Well, because people who get them will keep them. Drink their coffee or favourite beverage out of them. Put them on their tables in their offices. Your logo will be right in front of them for hours each and every day, and not just them - their colleagues and family members as well. Research proves that 94% of people who get your mugs will remember you and your advertising message for months if not years to come!
Yes, there is little doubt that mugs offer amazing business benefits, but equally so do notebooks, printed t-shirts, Google Adword campaigns, Facebook campaigns, and let's not forget search engine optimisation. So why why do mugs make such great promotional products and remain one of the top sellers of all time?
Mugs give value to both you and the person you give them to. Since more than 500 billion cups of coffee are drunk every year, mugs are always needed - at home, as well as in the office. So, their value lies in that - the fact that a person who gets and uses your mug is advertising you. Now think - how much would you have to pay someone to carry your advertisement around their office? Or to tell people about you? That's what printed mugs do. They tell your story to everyone, boosting brand recognition, sales, as well as a positive attitude towards your business.
If you look at it from a different angle and compare them to PPC ads, you will realise that with promotional mugs, your advertisement is sitting in front of your potential customer a lot longer than it ever would online.
One of the main reasons why promotional mugs are so popular within the business marketing community lies in their versatility. You can print literally thousands at once, and the more you print, the cheaper they are. Even better? There's always a practical use for them no matter what the occasion. Going to a trade show or exhibition? Give away mugs. Attending a conference or business seminar? Bring mugs. Need a reward for your valued employees? Give them mugs. Need to promote your club or group? Distribute mugs. People visited your company or event, and you want to give them a parting gift? Mug time!
Seriously, there's no occasion when mugs are the wrong way to go when it comes to getting your logo and important brand advertisement noticed!
With most promotional tools, you have no idea what the return on your investment will be, or even worse, if there will be one at all. You can make estimates and hope for the best, but to be honest, it's a huge gamble. However, with printed mugs, it's not. According to industry research, the very fact that you gave a mug to a potential customer almost guarantees that that person will come to you when they need your particular brand of products or services.
Another great thing about these mugs is that you have so many choices. You can make something original and interesting - a design that will both draw attention and be memorable. Ceramic mugs or chalk ones, china mugs or those with a colour coat. Heat changing mugs, glass mugs, porcelain mugs and plastic mugs - the options and combinations are endless.
Printed mugs are highly popular - you can print your logo and advertising message and hand them out to customers. You can make really simple branded mugs that will boast your logo and company motto. Whatever comes to your mind, you can do it easily with promotional mugs.
If you choose the right product, your promotional campaign can cost you next to nothing and bring in the big bucks as a result. Don't rely on television, radio, or newspapers - they are all so full of advertising that people don't pay attention to them anymore. Turning to online tools is great, but it isn't always cost-effective, and there's no guarantee that you'll reach every person you want to. Good old-fashioned promotional mugs are the way to go. They are guaranteed to give results, and usually, they give them quickly.
Companies like PepsiCo, Philip Morris, and Pfizer all know that promotional products are the secret way to a customer's heart.
Get in on the game, and reap the benefits!
We offer a wide variety of printing options on our vast range of mugs from screen printing and etching right through to the very latest in UltraHD dye sublimation photo print technology allowing us to reproduce full colour images and logos to a standard most suppliers can only dream of.
In addition, why not maximise your branding with our range of unique Pantone matched Colour Coat mugs which are sprayed with an intense colour to match your corporate branding. Imagine how impressed your clients will be when they receive your promotional mug, uniquely customised to your corporate colours!
Our team of professional graphic designers are always on hand to offer expert advice in product selection and to ensure that your logo and message is reproduced to the highest quality, representing your brand in the very best possible way.