Boost your brand and important message

Top tips for buying promotional mugs

When you're buying promotional mugs, you can't simply buy anything that you see. You need to choose wisely. The following advice will help you to do just that - choose the best promotional items and get the most value!

First of all, you need to consider the purpose these products will serve. Are you choosing promotional mugs that will be given only to a chosen few, or are you trying to get your message out there? The smaller your target audience is, the more attention you need to pay to the choice of the product.

1. How to Decide

Perfect for low cost marketing offering amazing brand impact

Our extensive selection of mugs cater for all marketing requirements whether it's simple office mugs or executive corporate mugs for those special occasions. Our range includes popular options such as ceramic, plastic, china and travel mugs as well as Pantone matched, take away and chalk mugs, and you'll even find a range of porcelain, espresso and glassware for your corporate needs, so creating a cohesive image at business meetings, conferences, exhibitions and events is easy.

2. The Budget Issue

Whatever you're doing, budget is always a consideration. However, you need to set some boundaries. Saving a few pennies isn't as important as saving thousands of pounds. That's why you really shouldn't go for the cheapest options. Spending those extra pennies will allow you to get a product that will really stand out and strike the right chord with your target market.

Get your mugs in the hands of your potential customers at home or in the office

3. Be unique

People who receive your promotional mugs will probably already have at least one of their own. So, it is important to ensure that yours stands out more than the ones they currently have. You will achieve this by making mugs that are original, more colourful and of a higher quality than others. Your mug needs to persuade the recipient - make them want to use it every day.

Luckily, that's not so difficult to achieve! Mugs are versatile, and they provide a large space for branding with your logo and important message. If you use that space wisely, you can get your advertising message across more effectively.

Mugs represent one of the most versatile giveaways of all time

4. Pay close attention to the artwork

Artwork is incredibly relevant when it comes to branded products. The more colours and the better the artwork you use, the more expensive the finished product will look. You might be tempted to replace a complicated artwork with a pricier mug, but we'd advise against that. Also, some print processes aren't possible on every mug model, so you might need to change the artwork or change the mug model. For more information and advice, you can always contact our team.

5. Reflect your corporate values

Your business mugs should compliment your advertising strategy. If you're promoting a new product, take a modern mug that goes with it and develop artwork that will reflect your strategy. If you're celebrating a special company anniversary with mugs, make sure the artwork is reminiscent of your beginnings, and that the mug is traditional.

Ensure your next promotion is original and interesting to draw attention

6. Plan ahead

Many customers expect their orders to be done by the time they wake up the next morning! However, even though we'd love to oblige, that usually isn't possible. You need to plan your marketing strategy in advance so that you can have your mugs in time for the event. Bear in mind that delivery times depend on the style of the mugs you choose, the desired print process, and quantity. If you have a very tight deadline, we'll probably be able to meet your demands, but please check first.

7. Feel free to ask for help

When ordering your branded mugs, feel free to ask us what extras are available with them. The same goes for printing. If you're printing in colours like gold or silver, we can use special metallic inks that will make your logo truly stand out. If you need a larger additional branding options we can also offer on some models, back stamping, printing to the handle, base and even on the inside of the mug as well? 

Unique Pantone Matched mugs allow you to really impress your corporate clients in style

8. Packaging options

When placing your order for mugs, we will always offer to package them to create a truly professional finish. Depending on your choice of mug, there is always a variety of options available ranging of polystyrene and cardboard mailing boxes, through to full colour printed retail quality packaging, just ask us for additional details.

Start promoting your brand today ... Promotional products WORK!

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International Community Church

Working with GoPromotional is always very easy. They are easy to work with, very efficient, and their finished product is good quality. We have used them several times for products and we're very happy with the service they provide.

Posted 16 hours ago


They fulfilled my order to my specifications and was happy with the result, very fast response times and was on target every time!

Posted 3 days ago

Amber Clabburn

Very prompt and fantastic service - would use again!

Posted 3 days ago

Stephanie Rodrigues

the service was good and Brad Mellor was fantastic

Posted 5 days ago


We were very pleased with our order, the finished product looked great and we received excellent customer service and a quick delivery. We would definitely recommend in the future.

Posted 1 week ago


The Order I placed arrived outside the maximum delivery expected date of 19th Dec. (It arrived at 4pm on 20th Dec. I required them for a Trade show at 9am on this same date, 50 miles away.). I contacted Go Promotional in November when I placed the order to ensure delivery would be on time for the show. I was assured it would be and that it might arrive towards the latter end of the expected delivery dates, however it was still late. What was worse was the subsequent invoice to state the items were delivered on the 19th. The day before they we actually delivered. I had been in contacted with the Courier service daily in the run up to delivery and they only arrived in Dublin Port on this date, It still had to go to central processing and then get distributed regionally, which to be fair, the courier service did in a very prompt manner. Luckily I have another trade show that I can use the stock for in early spring. However I was left very frustrated from the lack of communication by GoPromotional. I had to source answers and the company was not proactive to the myself in communicating their timeline /production/delivery issues. had they done this, I could have at least sourced alternative products.

Posted 1 week ago


Tom went above and beyond to ensure our order was delivered in the desired time frame. Many thanks

Posted 2 weeks ago


Tom was very helpful with what we were looking to achieve, we were extremely pleased with the finished product.

Posted 2 weeks ago

Craig Duncan

Tom provided an excellent level of support to The Archie Foundation with our Merchandise order. His care and attention was excellent and we look forward to dealing with Tom in the future.

Posted 2 weeks ago

Cheshire Lamont

Professional, attentive, great products.

Posted 2 weeks ago