Promoting your business or organisation is a long and time consuming process. It's certainly not something that you can do in a day or two. When you're aiming to build a successful marketing strategy, you have to be in it for the long haul.
However, there are some ways in which you can get a quick, cost-effective, and more importantly, impressive promotion. How? Well, look no further than promotional tote bags which represent the ultimate in form and function when it comes to promotional products!
When it comes to marketing, printed tote bags are real miracle products. They can be the solution to all your problems! Instead of handing out flyers or renting billboards, you can have advertisements walking all over the town - for free! Well, minus the initial investment.
Exhibition tote bags are a fantastic way of promoting your business or organisation. You can hand them out at conferences, trade shows, exhibitions, seminars, and other business or corporate events. Potential customers will love them, and consequently use them. And when they do, your important brand name, message and logo will be on every street in town! Sounds perfect, right?
Unlike promotional cotton shopping bags, and printed jute bags, tote bags have one distinct advantage, they are available in a huge plethora of colour options. This vast choice of colour means you can create additional impact to your promotion by selecting a bag which compliments your corporate branding.
Besides this, and the fact that they are cost-effective, printed tote bags are also some of the most desirable promotional items - if you ask the consumers. And, that's precisely why you should include them in your marketing strategy.
But, what are the other benefits of promotional tote bags? Why do potential customers love them so much?
Making an impression is the most critical thing a promotional item has to achieve. And, oh boy, do tote bags do just that! They will captivate the attention of passers-by, and your potential customers will happily wear and use them. And, why wouldn't they? Everybody loves positive attention!
But, the thing is - you are the primary beneficiary of that attention. Since promotional tote bags are fans' favourites and useful, the potential customers will use them often. In fact, on average, a person will use a promotional tote bag for seven or more months. That's seven months of free advertising for you!
On top of that, not everyone hands out tote bags as promotional products. That will make you unique, and thus, more memorable to potential customers.
Everyone loves free stuff. It's a crucial part of human nature - we'll take anything if it's free. We'll take it even if we don't need it! However, your goal isn't to just hand out promotional items that will probably be tossed or left somewhere forgotten and untouched. No, you want to hand out promotional gifts that people will gladly use. That's how you achieve repeat exposure and strengthen your brand recognition.
Therefore, promotional shopper bags just might be the ultimate moneymakers. Sure, they might be a bit expensive when compared to other items like pens, but the return on investment is practically immeasurable. And why is that?
Printed tote bags are a free, walking advertisement. Not only will your potential customers (those who got the bags) see your logo every day, but they will use them and thus expose other people to your brand. Not to mention that if you make your personalised tote bags eye-catching and impressive, everyone will take at least one look at them. Therefore, they will see your brand's logo and name. And, if they like it, they'll want one just like it!
Maybe they'll google you to see how to get one, or they'll search for your business offices. Either way, that's free promotion.
Promotional tote bags also offer significant benefits not just to you, but also crucially to the environment around us as well. Since they are reusable, people can carry them when going grocery shopping and avoid using outdated plastic bags, thus aiding all our efforts to live in a more eco-friendly world.
What's more, people who are conscious of the greener way of living will, therefore, be more inclined to take your promotional tote bags and use them frequently. That means they'll gladly stroll around town with your logo on their shoulders every day, thus acting as a free advertisement for you and your company or organisations important logo and message.
Furthermore, printed tote bags are made from natural, easily replenished materials. That can diminish the negative effect the manufacturing has on the environment. So, they are eco-friendly and good for your business!
Another significant benefit of printed tote bags is that they are exceptionally versatile. You can customise them to your exact preference. You can make them in any size and colour, and tailor them so that they are the best representation of you and your brand.
However, the most crucial benefit of tote bags is their size. They have a lot of printing space. Just compare them to smaller promotional items such as sticky notes. While those have only a tiny space available for your logo, tote bags leave you with a considerable amount of space. Therefore, you can give reign to your imagination and transform your promotional tote bags into beautiful, useful accessories.
That way, not only will your logo be more visible, but it will be more impactful as well. And, consequently, other people will be able to detect it with a single glance.
The benefits of printed tote bags are almost never-ending. They are made to last, and, therefore, your potential customers will be able to carry them for a long time. In fact, they will quickly become favourite items for most people! What's more, the durability allows for repeat washing, which only prolongs their usability period.
Moreover, having a tote bag with you is always a good idea. Printed tote bags are useful and reusable, which means that your customers can get attached to them. And, when they do, they'll start to associate your brand with that pleasant feeling of familiarity. And you know what that means - a guaranteed sales boost for you and your business!
Finally, printed tote bags are a good investment. They are affordable and great value for money products.
They may not seem so economical when you compare them to other promotional items, but there are some things you also have to factor into the value.
First of all, branded tote bags are, in fact, very easy to produce. They are manufactured from natural materials, and, therefore, easy to produce in large volumes and combined with their popularity bulk production can take only a matter of days.
Furthermore, their usefulness and the fact that they are reusable means that people will use them frequently. That's more free advertisement for you. Therefore, when all is said and done, even with a more significant starting investment, you'll still be making money.
As far as promotional strategies go, using tote bags as printed giveaways is a slam dunk! Let your potential customers carry your brand logo and message on their shoulders - metaphorically and literally!
We offer a variety of printing options on our vast range of branded tote bags from screen printing right through to the very latest in UltraHD photo print technology allowing us to reproduce full colour images and logos to a standard most suppliers can only dream of.
In addition, why not also take a look at our extensive range of printed cotton bags and promotional shopper bags which are equally as popular.
Our team of professional graphic designers are always on hand to offer expert advice in product selection and to ensure that your logo and message is reproduced to the highest quality, representing your brand in the very best possible way.