4 Top reasons to use printed tote bags!

Jasper Meek is credited for inventing the tote bag in 1886 after creating a custom bag for Cantwell Shoes, a small shoe store located in Coshocton, Ohio. This bag was reused over and over again! In 21st-century marketing campaigns, printed cotton shopping bags featuring logos and messages are still a must-have. Think about it - even you probably have one hanging around at home.  It's quite convenient, isn't it? It's the one bag that will probably never fail you. Well, if you feel this way, who says that your clients won't feel the same way?   It's in human nature to want free stuff, which is why promotional tote bags are an incredible choice. These bags keep on giving, no matter if they're used for just a year or another six years!

1. Promotional tote bags boost brand exposure

When it comes to increasing brand exposure, these amazing items can boost your brands rating! Branded merchandise such as cotton tote bags are one of the top UK business giveaways. According to a study done by PPAI in 2017, the top five sectors that are buying these products are:

• Business services
• Charities and fundraising 
• Universities and schools 
• Retail and fashion 
• Financial and banking

These are only statistics, but they can tell you a lot about the industry. Better yet, they can tell you a lot about your competitors - and if business services have taken the no.1 spot, that means that almost everyone is marketing this way. But, how will these promotional products promote you? Is there a guarantee? These are all good questions. Is there a guarantee with a TV campaign? Not really. Nothing in life is certain. Yet, something about these printed bags screams "free exposure". Nevertheless, you have to imagine yourself as your target audience. What will they get from it?

2. Repeated use creates greater brand visibility

You can't go wrong with giveaways you can use over and over again, and what makes cotton tote bags even better is the fact that they can be used for a variety of purposes. Going off shopping? That tote bag featuring your company logo is going with them. Having trouble fitting everything in their regular bag? Well, would you look at that? A perfect tote bag appears! Do not forget students, teachers, and employees who need tote bags for carrying books, papers, or just their lunch.

3. Unrivalled marketing advantages

The more people leave events with your tote bags the more exposure you get. With custom branded bags, your business is:

• Getting free exposure to an incredible number of people
• Building long-lasting relationships with potential clients 
• Making sure everyone remembers your brand 
• Giving clients something that has long-term value 
• A promotional item which can be used over and over again!

4. Tote bags offer exceptional value

Your business is thriving, and because of that, we know that budgets play a huge role in your marketing efforts. So, what makes cotton tote bags so cost-effective?  The bigger the order, the lower the price! However, unlike some promotional products that can cost you a pretty penny, you're in the clear here. Promotional tote bags are an economical marketing solution both for small and large businesses.

With cotton and grocery tote bags the possibilities are endless. Your logo will have a long-lasting effect because it's on something that's functional. Don't forget that branded tote bags will reach the right people in the end. They will end up on someone's shoulder or in someone's arm, and those people will act as message conveyors. They will create an endless marketing chain of promotional product campaigns.

It's crucial to boost the value of your investment the right way. How will you do that? You'll get the boost by targeting key events where you can engage, impress, and give out free merchandise! The most effective way of distributing tote bags is:

• Trade shows and seminars
• Conferences and exhibitions
• Store branch openings
• Charity and fundraising events
• Outdoor campaigns
• Promotional events 

Remember any promotional event, where you'll be presenting your business to potential clients, is a marketing opportunity. You can also raise brand awareness through employees as well. They are people, after all that have the potential to quickly increase the brand exposure rate.

Buy your promotional cotton bags today!

We have literally thousands of UK printed bags to choose from in many colours and styles priced to meet all budgets. With such a great choice on offer, fast turnarounds and guaranteed low prices, there is little wonder why we are the market leaders! Take a look at our full range of promotional bags including, tote bags, shopper bags, cotton bags, drawstring bags, backpacks, jute bags and much more!!

Searching for inspirational giveaways to pop into your bags? Then maybe consider our range of branded water bottles, notebooks or promotional pens and keyrings? These complimenting giveaways are perfect for trade shows, events and other promotions.

For additional information on our collection of cotton shopping bags and to receive a fast quotation, give a member of our experienced team a call on 0800 0148 970 or email us for further details. 

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Additional resources
Promotional bags - who do they work for?
Branded shopping bags - the options
The benefits of custom printed shopping bags
Promotional cotton bags - the advantages are clear