Using promotional items branded with a company logo and message to win over your customers is a time-honoured tradition salespeople and marketing professionals have used for literally decades. Even in ancient times, vendors would offer sample products that the passersby wouldn't have to pay for in order to win favour and potential gain valuable business.
These days, the focus is shifting away from free samples to the vast array of promotional items such as printed pens, promotional umbrellas, printed post-it notes, promotional mugs oh and crucially which we are taking about here today, keyrings! Namely, the focus is shifting to products that have good staying power. After all, you want them to promote your brand for months, or even years to come and certainly long after the initial promotion or event.
Of course, there are several things you have to consider very carefully when it comes to choosing your giveaway products.
First of all, you want to find an item that doesn't cost lots of money to procure, and, that doesn't only include the cost of the product. You should also bear in mind the cost of storing the giveaway item and the transportation costs you will have to cover. The whole point of the promotional product ultimately is for you to build your brand and make more money. If you overspend during a promotion, you are unlikely to see a good return on investment.
The second most important factor is the effect these products have on your customers. You want to find products that are easy to carry around and that are both attractive and practical in nature to customers.
When you take all these important factors into consideration, you can easily see why branded keyrings are one of the best possible choices. Let's take a closer look at why.
If you are organising a giveaway, there are a lot of things you have to consider: the location of the giveaway, your budget needs, the staff you will require, and lastly, the items you will be giving away. You want the item to go well with your marketing goals.
Thankfully, everybody, and we mean everybody, uses keys in one form or the other, and, that means that everybody has a use for a keyring. That means that you can generate interest in your brand simply by giving away keyrings, which brings us to the next point - the value for money of branded keyrings.
When it comes to promotional products, not many things can match the low cost of printed keyrings. You can literally buy them for pennies. However, the important difference between these and other promotional products is that you can still get high-quality branded keyrings without breaking the bank.
Therefore, when we use promotional sports bottles as marketing tools, we are actually doing the environment a great favour.
When organising a promotional giveaway, you want it to make sense to the customers. Giving away fluffy unicorn toys wouldn't do much if your company deals in automobile parts, which is why custom branded keyrings are perfect for you.
You can get keyrings that match any niche your company or organisation operates in. If your company produces or sells drinks, you can use promotional keyring bottle openers. If you are trying to advertise a practical product, you can give away printed keyring torches. Furthermore, if you want to give off an air of exclusivity, why not opt for high-quality leather keyrings which can be embossed or foil blocked with your details. And, if you are going for something with an air of fun, then why not check out the huge range of novelty keyrings on offer. For charities trolley token keyrings are always a big favourite! If though after searching through all the available options and you are still stuck, guess what? At GoPromotional we can create a totally customised bespoke kerying to specifically meet your marketing aspirations.
As you can see, no matter what industry or sector you are involved in, you can use promotional keyrings as perfect promotional items for building your brand and getting your all important message noticed.
You want the items you give out to potential customers to serve a practical purpose. Clearly, it is vital that your promotional products drive customers over to your trade show stand, and if they have a practical nature it will ensure any recipient will continue to use the product once they have moved on from your booth. If you give away printed keyrings, the potential customer who receives one is guaranteed to see your important message and logo as often as they use the keyring thus providing your with unlimited repetitive brand exposure.
Further more, did you know that over 80% of trade show attendees expect to receive promotional gifts according to a recent BPMA study - WOW! now that is something that you surely can't over look when planning the best way to get your brand and message noticed!
If you choose keyring attachments that have an additional purpose, you can further increase the effect. For example, if you distribute printed stress toy keyrings, then the recipient is highly likely to start using it at their place of work, and thus advertise your logo and message to all of their colleagues - fantastic!
As a business owner, you always want to have good estimates in regards to the ROI of any form of marketing activity. However, with this type of marketing, it is really not that easy to calculate it. After all, you don't have direct information in regards to the connection between the giveaway and your sales. However, there are things that we do know via various studies and research papers about promotional giveaways which make the decision a no brainer!
For example, most people don't know that 85% of customers who receive promotional products remember the name of the business for two years after the giveaway. Also, 4 out of 5 recipients are likely to do business with your company in the near future according to various studies.
That means that you will see a revenue increase thanks to the promotional items you are giving away. Now, we can't tell you exactly how much revenue the promotion will generate. However, if you choose to go with cheap printed keyrings, you can be sure the cost outlay will be on the low end.
We offer a wide variety of printing options on our vast range of keyrings from screen printing and enamel colour infilling right through to the very latest in UltraHD print technology allowing us to reproduce full colour images and logos to a standard most suppliers can only dream of.
In addition, we also offer precision laser engraving on our range of promotional metal keyrings to create a truly professional finish which is ideal for those special corporate giveaways.
Our team of professional graphic designers are always on hand to offer expert advice in product selection and to ensure that your logo and message is reproduced to the highest quality, representing your brand in the very best possible way.