When it comes to your business, you really ought to treat it as your own child. You have to feed it with all the nutrients and give it almost everything you have in order for it to grow and flourish.
But, sometimes we get stuck. We simply cannot move forward, and it always feels like something's missing in regards to our marketing efforts.
We'll help you right away - you're probably not using promotional products to your advantage. And, crucially what a mistake that is, especially when it comes to the potential of branded umbrellas!
Printed umbrellas are not the first thing you will think of when you're looking for that incredible promotional product that will attract customers, revenue, and long term prosperity. However, this little item can do a lot for your business - actually, more than you can possibly imagine!
Hmm, do they? Where is your umbrella? Is it at home, next to the door? Or is it in your car, waiting for that sudden splash of rain we all know the UK is known for?
Let's face it - your umbrella could be anywhere at this point. And, it's safe to say that you have forgotten a great number of umbrellas over the years. But, think about it. Were all of those umbrellas bought? Or did you actually acquire them at trade shows, seminars and conferences?
Well, you'll need another one! And what better way to get one than by having your own company logo printed onto it? Moreover, what better way to boost your brand exposure than by having hundreds of people CARRYING THE SAME UMBRELLA promoting your brand and message?
It's time to shed some light on the real benefits you can expect from using promotional umbrellas. Trust us - there are quite a few of them!
They protect, rain or shine!
Your potential clients and customers don't have to use printed umbrellas only when it's raining. Of course, if they are in the UK, there will be plenty - PLENTY - of opportunities.
But, the rest of the world isn't that wet, and these branded umbrellas can come in handy in the blazing sun as well.
Think about it - you only need one very talented designer who can create an eye-catching concept so appealing that everyone will think of your promotional golf umbrellas once they see how hot or rainy it is outside.
They won't think of a reason not to bring an umbrella with them, which means that every time they go out, someone will see your logo, see your information and the chances are wish to have such an umbrella as well!
You read that right - cheap promotional umbrellas can do absolute wonders for your business simply because they tick every box when it comes to the definition of promotional products. How? Let us explain:
Who told you that? You ought to know that promotional products, in general, aren't really that expensive. After all, you won't be ordering just one umbrella or one mug or one bag - you'll be ordering hundreds of them. You need to satisfy both your current and potential audience - and they cannot share one umbrella, can they?
Your business needs investments like these if you want to appeal to a larger audience and gain recognition in your field of work. Furthermore, don't forget about the price "loophole" your business can also take advantage of - the greater the order, the lower the price. Thus, you can get hundreds of umbrellas and still get a fantastic return on investment after you give them away. Wondering how that's possible? It's quite easy!
No matter how careful you are with your money, the rate of investment on promotional products is still important. However, there's nothing to worry about - the return on investment for printed umbrellas will, no doubt, excite you.
It all comes down to their usefulness and their durability. If you are a savvy business person, you will want to give your potential customers and clients something that will make their everyday life in rain or sunshine a bit more bearable.
And, since everyone needs and uses an umbrella, you cannot really go wrong with it. But, where is the guarantee? How will you know that you're getting the right ROI for all your marketing efforts?
Well, have you ever thrown away a decent umbrella? How about a fantastically designed one that was given to you by a friendly face behind a trade show booth?
The answer to both of these questions is NO. And, your potentials won't throw them away either. Instead, they will keep them within hand's reach. Once the rain starts, they will promptly grab them and go out. They will mingle with the crowd, walk, stop to get coffee or tea, and most importantly - stay covered by the umbrella you've given them!
What happens in the meantime is where your success lies. Dozens of people in the street will see your printed umbrellas as you pass by. You will get hundreds of impressions every time the sun is trying to melt us all or when the rain is giving us a shower we never asked for - your brand will be visible, and you guessed it - NOTICED.
And, do you ant to hear the best part? Those current and potential customers and clients will be grateful you thought of them when you decided to order branded umbrellas. They will know that you are not trying to trick them by offering random giveaways with no practical purpose.
Moreover, they will understand that this was your way of showing that you care, which will give them even more reasons to do business with you in the future. That fuzzy feeling in their hearts will not go away any time soon, and they will often think of your company whenever they grab that same umbrella.
There's nothing promotional umbrellas cannot do or cannot be, at least when it comes to marketing. Their versatility, durability and overall practicality will become the pillars of your success, and your future popularity will be the ultimate proof that you made the right decision. So, what are you waiting for? The rain is near - and your success is not far away either!
We offer a wide variety of printing options on our vast range of umbrellas from screen printing right through to the very latest in UltraHD dye-sublimation print technology allowing us to reproduce full colour images and logos to a standard most suppliers can only dream of. Our expert team of umbrella specialists boasts decades of printing and branding knowledge so whether you need a high impact full dye sublimation print, or a tasteful single panel printed umbrella, we can organise everything to your exact specifications.
If you are looking for that extra touch of branding class, we can also offer bespoke printed tie wraps, printed sleeves, decal inserts, colour binding and stitching and reflective print.
Our team of professional graphic designers are always on hand to offer expert advice in product selection and to ensure that your logo and message is reproduced to the highest quality, representing your brand in the very best possible way.