Do you want to create a marketing campaign that has a real impact? One that people will remember for a long time? A campaign that will deliver a significant return on your investment? Then it's time to consider using the power of promotional clothing as your next marketing and branding step.
Choosing the right way to promote your business isn't an easy task. Every expert will give you a different piece of advice. Some will tell you to focus on SEO, others will recommend TV and radio ads. Meanwhile, some will say newspapers and news portals are the best choice, while some will tell you that social media is the new golden bullet key to success. However, they will all agree on one thing - promotional items bring the fastest marketing and branding results, and are more cost-effective than any other promotional tool, and that's a fact.
Promotional clothing can have more than one effect as a branding tool. If you decide to give your employees branded work uniforms, you'll have instantly recognisable staff, clothes that boost the image you're trying to convey, and a work atmosphere that exudes professionalism. On the other hand, if you decide to give branded clothing items to your clients as rewards at exhibits, conferences, and trade shows, you won't regret it. Not only will you create brand advocates and boost customer loyalty, but you will also get your own walking ads.
No sales and marketing tool offers a better way to spread the word about your company than those people who received some form of promotional clothing and are happy to wear it on a regular basis. These unique brand promoters ensure that your logo and message gets into places you normally wouldn't think of. After all, you never know where someone might wear that promotional T-shirt or jacket, do you? So a proven, tried and tested opportunity is right in front of you to get more exposure for your brand and important message!
Anywhere you want, the possibilities are simply endless! Clothing represents the perfect giveaway for events and a host of other occasions. They are ideal for sports teams, university students, clubs, customers, partners, charity and fundraising events as well as employees.
Promotional clothing as part of an employee uniform is a highly popular choice and any company with a public store front ought to be considering matching uniforms for their employees. Many such companies offer their employees a choice of two or three designs so the clothing is personalised, but still easily recognisable with embroidered polo shirts or printed t-shirts been the number one preferred choice.
When it comes to events such as exhibitions, conferences, seminars, trade shows or training days, branded clothing such as promotional polo shirts and embroidered promotional caps represents an excellent choice. These stand out pieces of company clothing help other businesses and visitors identify your members of staff instantly. When they present themselves well, they set a clear and highly professional image.
Promotional clothing is also a highly popular choice when it comes to sporting events, 5K runs or walks such as Race for Life or other charity and fundraising events, representing a fabulous low cost way to give back to the community. Make sure your team has matching t-shirts, polo shirts, or other sports items of clothing so they're easy to recognise and stand out from the large crowds!
A more novel way, but increasing in popularity, is to use clothing could be to organise social media quizzes, online giveaways, and much more. If your design is eye-catching, people's response will be overwhelmingly positive.
Firstly, current customers who get a gift are more prone to come back to you again and again. Secondly, potential customers are more likely to come to you for their first purchase if they receive an item of branded clothing beforehand. And, lastly, if you create interesting designs that attract attention, your branded clothing items will generate interest in your company for many months to come, often long after the initial event has finished!
When it comes to promotional clothing, there are so many choices that you'll probably need some time to decide. But, that's OK. We'll try to give you all the best options, and explain the benefits of each.
Caps - with a high-quality print or embroidery, a cap can be an amazing and powerful promotional product. You can distribute printed caps at promotional events for new products, during social media campaigns, and at all sorts of conferences, exhibitions and trade shows. These custom branded promotional giveaways are most popular during summer, so bear that in mind when planning.
Childrenswear - if you have a club, a sporting group, or a school, then custom branded promotional childrenswear can be a real hit. Kids love having proof that they belong to a group of select individuals, so you know they will be wearing these shirts, hoodies, fleeces, and jackets with a smile on their face as they promote your organisation.
Fleeces - If you're in the fitness business and looking for a durable and lightweight embroidered clothing item that you'll put your logo and message on, look no further than promotional fleeces. Durable and warm, these are ideal for leisure and sports, while at the same time budget-friendly. Keep in mind that these are great for autumn and spring promotional activities.
Jackets - If you're looking to impress potential customers, or attract new big clients, then stylish, high-quality corporate promotional jackets are bound to do the trick. On the other hand, if you need new jackets for a sports team or a club, then we are bound to have the answers for you.
Sweatshirts - Whether you want to give your staff a stylish gift, your customers a reminder of your appreciation, or your sports team something new and interesting to wear, promotional sweatshirts will be the right choice.
Work shirts - These mostly speak for themselves. Long sleeve or short, corporate work shirts with branding and a good design will stay in people's minds for a long time. When it comes to colours, choose the ones that go well with your logo and your company's official colours.
If you use promotional clothing right, it can be an excellent tool that will boost your customer loyalty, your team's loyalty, your brand or club recognition, as well as your sales.
We offer a variety of printing options on our vast range of clothing from screen printing and embroidery right through to the very latest in UltraHD print technology allowing us to reproduce full colour images and logos to a standard most suppliers can only dream of.
Our team of professional graphic designers are always on hand to offer expert advice in product selection and to ensure that your logo and message is reproduced to the highest quality, representing your brand in the very best possible way.