Using promotional pens in marketing and advertising promotions
Printed promotional pens continue to remain the preferred choice for savvy marketing experts when it comes to brand promotions. Although the concept of printed pens has been around pretty much since the dawn of the promotional products industry, there are still few branding opportunities more cost effective and practical than a pen featuring a client logo and message, and certainly none which offers the same continuing value and return on investment. Despite living in a digital age, it seems that we just can't get enough of free promotional pens. Research carried out by the British Promotional Merchandise Association (BPMA) clearly demonstrates that promotional pens remain the number one choice when it comes to engaging audiences, increasing brand awareness and creating a lasting impression.
Promotional pens are high popular and practical mobile brand ambassadors
There are many benefits to using pens to promote your business, but one of the key ones is their ability to travel far beyond the original recipient. Pens just seem to disappear when you need one the most, and if you've experience this then you will appreciate the awesome ability that pens have to travel. When someone requires a pen, one is often duly provided and in most situations the writer simply walks away with it. If you are going to find yourself in a situation where pens are flying off your desk, you may as well ensure they are going away with your logo and message printed on them.
Printed pens are highly cost-effective business marketing solutions
In these tough economic times businesses and organisations are continually monitoring their budgets with a view to achieving the best possible return on any marketing spend. This is where custom printed pens are the stand out solution with their low price point and ability to reach a large audience at a highly cost-effective price point.
Choosing the right promotional pens
With so many pens to choose from it can be a daunting task at first. When considering which pen is the right one for your advertising needs they can be split into two main categories, plastic pens and metal pens. Plastic pens are the cheapest option and by far the most popular choice when it comes to general promotions and giveaways. They represent the foundation of the promotional products market with literally thousands of styles to choose from. Metal pens however are mainly used for those extra special occasions such as corporate gifts to valued clients or to celebrate a particular business anniversary. At GoPromotional we have a huge range of pens to choose from so whether it's budget friendly plastic pens or discerning engraved metal pens we've got all the options covered.
Pens & Writing Instruments
For additional information on how our custom printed promotional pens can benefit your marketing and advertising efforts, please contact us and speak to one of our dedicated account managers.
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