Promotional giftss, whatever they are, can promote a brand very effectively. For example, if you wear a shirt with a business' name or logo on it, people will want to know more about it and even use its services. Sometimes the product will be something everyone uses, like promotional pens or printed bottle opener keyrings, and sometimes it will cover a specific demographic, like lighters or pocket knives. Naturally, you can be creative with your promotional products and pick something unexpected, like promotional stress balls. Or you can stick to practical choices and go with printed mugs or branded power banks. However, some businesses use promotional rulers, featuring their logos printed on them.
The question then becomes "why would anyone use a ruler as a promotional product?" And when compared to other products, you can see why it might seem like a bad choice. People use pens more often, as well as lighters. Shirts and promotional umbrellas are something a person can use every single day, and stress balls are fun and interesting for both kids and adults. Even plush toys can sell a brand better than a promotional ruler potentially could. So why even opt for them? Why choose to promote your business via a plastic tool for drawing straight lines? Read on and you will find out.
As stated earlier, not many people will use a ruler as often as they would a pen or a pencil. But that doesn't mean that they're useless. In fact, people of different backgrounds can use rulers for different things. A mathematician, for example, will use it for his or her job. Schools can buy them for their children as back to school promotions and they are also highly popular as University promotional products or students. Clothing designers, architects, and artists, in general, will also use them heavily. After all, anyone who works with pens or pencils will eventually need to draw a straight line.
But promotional rulers are used outside of these areas as well. Every office worker will have at least one ruler in their stationery drawer or on their desk. Rulers are also a product that gets passed around a lot. Normally people don't carry it with them everywhere like they might do with a pen. So in an office environment, a good ruler becomes an object that most people end up borrowing or lending. This practice makes a printed ruler a powerful tool. It will literally be passed around by dozens of people, giving them the chance to see your brand name and message. You have potential customers in that small environment alone.
And speaking of environments, if a child picks up a promotional ruler from a school trip or excursion, a parent can see it and do his or her research on the company which made it. That right there is another micro-marketing ecosystem.
Whenever a businessman needs a promotional product, they require enough space to send their message to potential customers. With that in mind, each product can carry a different message of varying size. Pens, for example, have very little room, so a business name or a logo usually ends up on it. A shirt, on the other hand, has a lot of room for more than that.
In that sense, a custom branded ruler is a great choice. You can literally choose rulers of any size to promote your brand. Small, slim rulers can be good for just the basic company data - name, address, phone number and/or e-mail address, maybe even the company website. A large ruler, like the ones used in construction or architectural planning, has even more room to work with. With these rulers, you can print out entire logos, company names in big, bold fonts, and even place on a strap line of your business. It's a great budget friendly way to advertise, and it can be a creative way to do so. For example, if you're a business that sells five different ruler sizes with your brand, customers will find you interesting. Moreover, they will want to buy your products or use your services.
But if you're targeting kids, you might want to think in terms of multicolour rulers, flexible rulers or even custom shaped rulers to inject more interest and a touch of fun! A child will more likely buy an orange or red ruler rather than a transparent one. The best thing to do is to match the colour of the ruler to the design of your logo or your brand in general. Coca-Cola, for example, will have red and white rulers, which incidentally have now become collectors items in their own right! Michelin might print out a few white and blue ones. Therefore, stylize your rulers and watch them sell like hotcakes.
Bear in mind, just because you have coloured rulers, it doesn't mean they have to be a solid colour. You can have see-through rulers that are blue, red, green, orange, violet or really any other colour. Make sure to have a variety of them, though. The best thing to do is to sell or distribute both types of rulers, be they transparent or solid in colour. Combine that with the ruler sizes and you will have the perfect promotional product.
Most of the time, you will want a plastic ruler. They are easy to carry, lightweight and take up little room. Not to mention that they're also cheaper and easier to replace. However, depending on your business, you can also have magnetic or even sustainable wooden rulers. Wooden rulers can be sturdier and harder than plastic ones. However, with a wooden ruler, you have a sense of antiquity, a feeling of using something old and reliable. You can also engrave your logo into them as opposed to printing it. That way you will have unique promotional rulers that everyone would want to buy.
Metal rulers are largely used by construction workers and architects. They are harder to print, but also harder to break and more durable. If your business allows it, print a batch of metal rulers, especially slim ones. They look stylish and can give the user a confidence boost.
Naturally, you can choose only one of these options for your rulers, but you can even go with all three. Variety will make people think you're willing to experiment and expand. Don't miss that opportunity.
As we mentioned earlier, both adults and children use rulers. It's a product that everyone can pick up and work with. Children will use them for their schoolwork (and homework), while adults will have a more business-oriented use for them. For children you can even opt for custom printed puzzle rulers which feature an integrated puzzle to and an additional element of interest. The best thing to do here is to aim for several different designs, depending on who the customer is. Fun, light-hearted designs will work with children and serious, functional ones for adults.
This might surprise you, but a promotional ruler can, indeed, be used for other things, not just drawing straight lines. Oftentimes people will use a ruler to point at something on a chalkboard. Smaller rulers, for example a 15cm ruler on the other hand, can make for good bookmarks. And let's not forget children - there isn't a child alive that hasn't used a ruler as a makeshift sword or gun! So don't be afraid to play into that - you can promote your brand, but design the ruler so that it can have several purposes. For instance, a bookmarker option on the opposite side to the digits will make that ruler stand out. Of course, a dull serrated edge will be fun for kids, as they could draw squiggly lines for fun. Experiment with the rulers, and you'll get a bigger customer base willing to buy them.
We offer a huge variety of printing options on our extensive range of printed promotional rulers including traditional screen printing right through to the very latest in modern UltraHD print technology allowing us to reproduce your full colour images, designs and logos to a standard most suppliers can only dream of achieving!
Our team of professional graphic designers are always on hand to offer expert advice in product selection and to ensure that your logo and message is reproduced to the highest quality, representing your brand in the very best possible way.