Promotional Rulers

Promotional rulers - the obvious brand promoters for school, university or office!

Practical rulers to promote your brand!

Promotional giftss, whatever they are, can promote a brand very effectively. For example, if you wear a shirt with a business' name or logo on it, people will want to know more about it and even use its services. Sometimes the product will be something everyone uses, like promotional pens or printed bottle opener keyrings, and sometimes it will cover a specific demographic, like lighters or pocket knives. Naturally, you can be creative with your promotional products and pick something unexpected, like promotional stress balls. Or you can stick to practical choices and go with printed mugs or branded power banks. However, some businesses use promotional rulers, featuring their logos printed on them.

The question then becomes "why would anyone use a ruler as a promotional product?" And when compared to other products, you can see why it might seem like a bad choice. People use pens more often, as well as lighters. Shirts and promotional umbrellas are something a person can use every single day, and stress balls are fun and interesting for both kids and adults. Even plush toys can sell a brand better than a promotional ruler potentially could. So why even opt for them? Why choose to promote your business via a plastic tool for drawing straight lines? Read on and you will find out.


Plastic rulers have a practical use both in the office and educational environments

1. Promotional rulers have a practical use

As stated earlier, not many people will use a ruler as often as they would a pen or a pencil. But that doesn't mean that they're useless. In fact, people of different backgrounds can use rulers for different things. A mathematician, for example, will use it for his or her job. Schools can buy them for their children as back to school promotions and they are also highly popular as University promotional products or students. Clothing designers, architects, and artists, in general, will also use them heavily. After all, anyone who works with pens or pencils will eventually need to draw a straight line.

But promotional rulers are used outside of these areas as well. Every office worker will have at least one ruler in their stationery drawer or on their desk. Rulers are also a product that gets passed around a lot. Normally people don't carry it with them everywhere like they might do with a pen. So in an office environment, a good ruler becomes an object that most people end up borrowing or lending. This practice makes a printed ruler a powerful tool. It will literally be passed around by dozens of people, giving them the chance to see your brand name and message. You have potential customers in that small environment alone.

And speaking of environments, if a child picks up a promotional ruler from a school trip or excursion, a parent can see it and do his or her research on the company which made it. That right there is another micro-marketing ecosystem.


Custom printed rulers come in all sizes

2. Promotional rulers come in all sizes

Whenever a businessman needs a promotional product, they require enough space to send their message to potential customers. With that in mind, each product can carry a different message of varying size. Pens, for example, have very little room, so a business name or a logo usually ends up on it. A shirt, on the other hand, has a lot of room for more than that.

In that sense, a custom branded ruler is a great choice. You can literally choose rulers of any size to promote your brand. Small, slim rulers can be good for just the basic company data - name, address, phone number and/or e-mail address, maybe even the company website. A large ruler, like the ones used in construction or architectural planning, has even more room to work with. With these rulers, you can print out entire logos, company names in big, bold fonts, and even place on a strap line of your business. It's a great budget friendly way to advertise, and it can be a creative way to do so. For example, if you're a business that sells five different ruler sizes with your brand, customers will find you interesting. Moreover, they will want to buy your products or use your services.


Printed rulers come in all colours

3. Promotional rulers come in all colours

Normally a promotional ruler works best if it's transparent, with its numbers and the company logo printed in black or another striking to colour to ensure that it remains prominent. These rulers are perfect for professionals such as designers and graphic artists, as they can see what they're doing while they're drawing that all important straight line.

But if you're targeting kids, you might want to think in terms of multicolour rulers, flexible rulers or even custom shaped rulers to inject more interest and a touch of fun! A child will more likely buy an orange or red ruler rather than a transparent one. The best thing to do is to match the colour of the ruler to the design of your logo or your brand in general. Coca-Cola, for example, will have red and white rulers, which incidentally have now become collectors items in their own right! Michelin might print out a few white and blue ones. Therefore, stylize your rulers and watch them sell like hotcakes.

Bear in mind, just because you have coloured rulers, it doesn't mean they have to be a solid colour. You can have see-through rulers that are blue, red, green, orange, violet or really any other colour. Make sure to have a variety of them, though. The best thing to do is to sell or distribute both types of rulers, be they transparent or solid in colour. Combine that with the ruler sizes and you will have the perfect promotional product.


Branded rulers are manufactured in many materials<

4. Promotional rulers are manufactured in many different materials

Most of the time, you will want a plastic ruler. They are easy to carry, lightweight and take up little room. Not to mention that they're also cheaper and easier to replace. However, depending on your business, you can also have magnetic or even sustainable wooden rulers. Wooden rulers can be sturdier and harder than plastic ones. However, with a wooden ruler, you have a sense of antiquity, a feeling of using something old and reliable. You can also engrave your logo into them as opposed to printing it. That way you will have unique promotional rulers that everyone would want to buy.

Metal rulers are largely used by construction workers and architects. They are harder to print, but also harder to break and more durable. If your business allows it, print a batch of metal rulers, especially slim ones. They look stylish and can give the user a confidence boost.

Naturally, you can choose only one of these options for your rulers, but you can even go with all three. Variety will make people think you're willing to experiment and expand. Don't miss that opportunity.


Rulers have a unique ability to reach a wide audience of all ages

5. Promotional rulers reach a wide audience spanning all ages

As we mentioned earlier, both adults and children use rulers. It's a product that everyone can pick up and work with. Children will use them for their schoolwork (and homework), while adults will have a more business-oriented use for them. For children you can even opt for custom printed puzzle rulers which feature an integrated puzzle to and an additional element of interest. The best thing to do here is to aim for several different designs, depending on who the customer is. Fun, light-hearted designs will work with children and serious, functional ones for adults.


Versatile giveaways to suit almost any promotion - both multipurpose and practical fun!

6. Promotional rulers are multipurpose and practical fun

This might surprise you, but a promotional ruler can, indeed, be used for other things, not just drawing straight lines. Oftentimes people will use a ruler to point at something on a chalkboard. Smaller rulers, for example a 15cm ruler on the other hand, can make for good bookmarks. And let's not forget children - there isn't a child alive that hasn't used a ruler as a makeshift sword or gun! So don't be afraid to play into that - you can promote your brand, but design the ruler so that it can have several purposes. For instance, a bookmarker option on the opposite side to the digits will make that ruler stand out. Of course, a dull serrated edge will be fun for kids, as they could draw squiggly lines for fun. Experiment with the rulers, and you'll get a bigger customer base willing to buy them.


We utilise the very latest printing techniques to ensure a truly professional finish every time

Extensive printing and branding options

We offer a huge variety of printing options on our extensive range of printed promotional rulers including traditional screen printing right through to the very latest in modern UltraHD print technology allowing us to reproduce your full colour images, designs and logos to a standard most suppliers can only dream of achieving!

Our team of professional graphic designers are always on hand to offer expert advice in product selection and to ensure that your logo and message is reproduced to the highest quality, representing your brand in the very best possible way.



We continually check our prices against the competition to ensure that you are receiving the very best prices!



We continually check our prices daily against all the leading UK suppliers and wholesale manufacturers to ensure that you, our customer is receiving the very best possible prices. 

So, if you are looking for low cost, budget, value or cheap printed rulers, and find the same product cheaper, with the same print specification and turnaround, just let us know and we will match the price and back it with our industry Award Winning Customer Service - that's our guarantee!!

For additional information on our custom printed rulers or how to use promotional products effectively to benefit your marketing and advertising efforts, why not contact us and have a chat to one of our dedicated account managers who will be happy to advise you further.

Start promoting your brand today ... Promotional products WORK!


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