Surely by now you've realised all the advantages a good marketing strategy brings. You know that it's vital to get your name out there and reach as many people as you can. After all, that is a guaranteed way in which to advance your brand, its message and ultimately provide you a sales boost.
However, figuring out what should be the biggest selling point of your marketing strategy is certainly no walk in the park. So, what area should you focus on?
Firstly, it's crucial to consider all aspects of marketing. After all, every little bit helps! Still, promotional merchandise should be your biggest priority and form a significant part of your overall plan. And, the most notable printed giveaways, excuse the pun, are the branded notebooks.
Printed notebooks can be your most reliable weapon in the battle to gain more customers. So, if you're wondering if you should invest your money in them, here are some of the benefits they are sure bring.
Every promotional product will make the customer think positively about your brand. However, it's even more beneficial to hand out items that are useful. You should also consider something that people will gladly accept. Thus, branded notebooks.
Everyone has at least one promotional notebook at home or in the office. Moreover, many people use them on a regular daily basis. That means that each day, your prospective customers will become more familiar with your brand, thus developing a promising relationship with your company and ultimately increase the potential for more business.
If you expose people to your brand often enough, they'll start to trust your company. They will believe that you are the authority in your field. So, becoming a part of someone's daily routine is essential. After all, sticking to things we know is deeply rooted in human nature - and you want to be the thing your customers know well. That way, they will remain devoted to you.
When you compare embossed notebooks to other means of marketing, you'll see a drastic difference in price. But, you might think that renting a billboard is more effective simply due to its size. Still, what you don't know is that a well-placed promotional item can work just as well, if not better.
By handing out printed notebooks, you're reaching a wide audience. You're not only reaching the people you handed your merchandise to. No, you're reaching their co-workers, partners, and friends as well.
Not to mention that notebooks are very affordable. They don't cost much when ordered in bulk, yet people think that they're valuable. So, it's obvious what will happen. When people think you're giving them something luxurious and expensive, they will be more inclined to accept and use your promotional products.
You can hand out your promotional notebooks at conferences, seminars, and other corporate or business events. However, those striking notebooks will probably exchange hands at some point. That means your brand will reach an even wider audience.
Someone might give one of your notebooks to a co-worker. That will expand your reach to the social circle of that person. Meanwhile, others might gift the notebooks to their partners, who will then bring them to their workplace, again expanding your potential reach. And on goes this money-making domino effect, until the whole world is yours! Well, that's not such a high possibility, but why not dream big, right? Either way, the domino effect will give your business a much-needed boost, so you should really grab this opportunity with both hands!
An additional benefit of using notebooks as brand promoters is the massive choice of available colours. The huge range on offer not only includes favourites such as blue, red, green, yellow, orange, grey, white, black, pink, purple, navy and lime, but just about every conceivable colour you can possible imagine. This vast choice means you can ensure that your notebooks not only mirror your brand, but really stand out wherever they go!
You can also use debossed notebooks as special presents. Gift them to employees and business partners as well as prospective clients. For those looking for an eco-friendly option, why not check out our extensive range of custom printed recycled notebooks. There really are no limits!
Printed notebooks make excellent gifts for a reason. They look expensive, so people will hold on to them. Moreover, because of the quality, they will think highly of you and consider your brand to be exclusive. In the end, that will do wonders for your professional image.
Everybody loves free things! What's more, by giving your customers something that looks expensive, you'll create a personal relationship with them. Both prospective and existing customers will appreciate it, and that will, in turn, make them loyal to you. Even better? Repeat exposure to your logo and company name on valued possessions, such as printed notebooks, will make your business memorable.
So, you really ought to display your information prominently on a remarkable item people use almost every day. That way, your potential customers will remember you in times of need. Say, when they need services that you offer, for example.
Furthermore, handing out something sturdy and tangible like a promotional notebook also strengthens your brand's identity. After all, your prospective customers will associate your company with promotional merchandise you give them. And, if you give out high-quality items, that impression will be even stronger than you think.
In any form of marketing, first impressions are crucial. You want to leave your potential customer, client, or partner with a positive feeling. Why? Well, if you do, they will feel the need to give back.
It's true that humans are a bit selfish, and that we love to take, take, take. However, we also have a strong drive to reciprocate. That is especially true if we have a positive attitude towards something or someone.
Therefore, you should make the most of giving out promotional notebooks. Think of it this way - if people like you, they will remember you. And, once you're in their memory, they'll be more prone to do business with you.
Another advantage that branded notebooks have is the fact that they are customisable, available in a variety of sizes, including popular options such as A5 promotional notebooks, A6 printed notebooks and even as sets such as our promotional notebook and pens for added value! For the 'environmentally conscious' out there there are also recycled promotional notebooks to choose from. So, take full advantage of that and come up with a design that fits your brand and tells your story.
Also, notebooks aren't that small, which means that you'll have plenty of space to print out your details, company message and motto. The versatility of these promotional items allows personalisation to the last detail, which is very important when it comes to brand recognition and your professional image.
Furthermore, the fact that you can take your pick amongst the huge array of promotional notebooks on offer, also means that they vary in price. So, no matter what your marketing budget is, printed notebooks are a sure to fit right in.
So, why not take advantage of these unique qualities? You can create branded notebooks that specifically target your prospective customers, while also telling the story of who you are and what you are about. For example, you can go for a colourful design, if you're targeting the younger crowd. Or choose a more minimalistic approach and stick to monochrome designs for a more business-like impression. Either way, the desired effect will not be amiss.
It used to be enough to merely exchange business cards and advertise in the newspapers from time to time. But, in today's modern world, marketing is more complicated. However, it's more rewarding as well. That's why cheap promotional products now serves as an elegant, more impactful business card.
When compared to traditional marketing strategies and alternative products such as printed notepads or printed post-it notes, notebooks are proven to be much more effective if you're looking to boost your business or organisation. To put it simply, it's harder to discard a notebook than a business card, usually because people will actually use them. A business card can be easily lost or misplaced, while a sleek-looking professional notebook with an eye-catching design will be a trusted companion to most people.
Therefore, you should take advantage of that. Utilise all types of promotional notebooks at your disposal. Dazzle your potential clients and make them remember you with these gems of promotional merchandise - notebooks!
We offer a wide variety of notebook printing options on our vast range of notebooks from screen printing, debossing, embossing, UV varnish, right through to the very latest in UltraHD dye sublimation photo print technology allowing us to reproduce full colour images and logos to a standard most suppliers can only dream of. This means you will always receive a truly professional finish on any notebooks we supply.
In addition, we also offer a wide range of promotional Moleskine notebooks for those extra special occasions where premium quality is a of paramount importance. All our Moleskine notebooks can be customised and branded with your corporate details and they are available in a huge range of cover options and internal page designs including dotted, lined, square and plain sheets.
Our team of professional graphic designers are always on hand to offer expert advice in product selection and to ensure that your logo and message is reproduced to the highest quality, representing your brand in the very best possible way.