Using promotional pens in marketing and advertising promotions
Printed promotional pens continue to remain the preferred choice for savvy marketing experts when it comes to brand promotions. Although the concept of printed pens has been around pretty much since the dawn of the promotional products industry, there are still few branding opportunities which offer are more cost effective and practical than a pen featuring a client logo and message, and certainly none which offers the same continuing value and return on investment. Despite living in a digital age, it seems that we just can't get enough of free promotional pens, they just seem to be everywhere at conferences, exhibitions, offices, trade shows, schools, the list is endless. Industry research carried out by the British Promotional Merchandise Association (BPMA) clearly demonstrates that promotional pens remain the number one choice when it comes to engaging audiences, increasing brand awareness and creating a lasting impression.
Promotional pens are highly popular and practical brand ambassadors
There are many benefits to using custom pens to promote your business, but one of the key ones is their ability to travel far beyond the original recipient. Branded pens just seem to disappear when you need one the most, and if you've experience this then you will appreciate the awesome ability that pens have to travel. When someone requires a pen, one is often duly provided and in most situations the writer simply walks away with it. If you are going to find yourself in a situation where pens are flying off your desk, you may as well ensure they are going away with your logo and message printed on them.
Printed pens are cost-effective business marketing solutions
In these tough economic times businesses and organisations are continually monitoring their budgets with a view to achieving the best possible return on investment for any marketing spend. This is where custom printed pens are the stand out solution for many, with their low price point and ability to reach a large audience at a highly cost-effective price point. There are simply very few other promotional items which come even close to the practicality, vast range of styles and colours and budget friendliness that promotional pens have to offer, hence their continued success and why they remain the stand alone number one business giveaway year after year.
Choosing the right promotional pens
With so many personalised pens to choose from it can be a daunting task at first. When considering which pen is the right one for your advertising needs they can be split into two main categories, plastic pens and metal pens. Plastic pens are the cheapest option and by far the most popular choice when it comes to general promotions and giveaways. They represent the foundation of the promotional merchandise market with literally thousands of styles to choose from. Metal pens however are mainly used for those extra special occasions such as corporate gifts to valued clients or to celebrate a particular business anniversary. At GoPromotional we have a huge range of corporate pens to choose from so whether it's budget friendly plastic pens or discerning engraved metal pens we've got all the options covered.
Printing and branding options
We offer a wide variety of printing options ranging from single side printed pens to full wrap-around printing and also print to the clip for added brand exposure. We are at the very forefront of print technology, and as such can also offer a range of pens which can be branded in UltraHD print allowing us to reproduce full colour images and logos to a standard most suppliers can only dream of. In addition, we also offer precision laser engraving on our range of metal pens to create a truly professional finish which is ideal for those special corporate giveaways. Our team of professional graphic designers are always on hand to offer expert advice in product selection and to ensure that your logo and message is reproduced to the highest quality, representing your brand in the very best possible way.
Price match guarantee
We continually check our prices against the competition to ensure that you are receiving the very best prices, so if you do find the same pens cheaper, with the same print specification and turnaround, just let us know and we will match the price - that's our guarantee!
For additional information on how our custom printed promotional pens can benefit your marketing and advertising efforts, why not contact us and have a chat to one of our dedicated account managers who will be happy to advise you further.
We'd love to hear from you!