One of the oldest tricks in the book of marketing is using giveaways to promote your products. And, it is so for a reason - giveaways are incredibly efficient when it comes to building brand recognition. In fact, there is little dispute as to why promotional products work when nine out of ten people say they remember the name of the company they received a promotional product from. But, more on that later. Before we get to that, let's talk about branded trolley coin keyrings for a bit.
Going out to buy groceries includes multiple things. One of them is using the shopping trolley. However, to do so, one must have spare change at all times. And, not many things are more annoying than realising that you don't have the pound coin you require to use the trolley.
That is where the value of printed trolley coin keyrings comes into play. With one of these branded trolley tokens on the keyring, your customers will never have to go through that stress while shopping. So, it's quite clear that this has serious usability for the customers or the business partners you gave a trolley coin keyring to featuring your branding.
Of course, handing out business promotional giveaways is not something you do to help others. In fact, you do it to help your company grow. And, when you are on the lookout to do so, you need to bear several factors in mind. For example, the giveaway item shouldn't be too expensive for you. The giveaway item should be easy to brand, it should be useful to the person who is receiving it, and it should last for a while. And, when you take all of those factors into consideration, you can see why engraved trolley coin keyrings are a perfect choice.
They cost next to nothing, they have the perfect area for a logo, and they are useful. Every time the person who received one from you goes shopping, this keyring will show your logo right in their eye-line and be a constant reminder of your company and the services you offer.
Just look at the stats! According to a study by the Advertising Specialty Institute (ASI). 17 out of 20 people can easily identify the company that advertises on items they own. And, not only that but 76.2% of people who received promotional products can recall the type of the product, the name of the advertiser and even the message on the product for two years.
Of course, calculating the actual return on investment with these promotions is not easy. After all, you don't get an immediate return. However, you do get to build your brand's image. The staying power of promotional products, on average, is over seven months. That means that, for seven months, your customers will advertise your brand to others, intentionally or not. Simply by using the promotional item you gave them.
If you are looking to organise an advertising promotion, you should consider the interest people hold for the item you are giving away. Setting up a booth is great, but your primary aim is to get people to come over so that your team can talk them up. With printed keyrings, that is very easy to do. In fact, customers are very likely to simply walk over to you to ask for one. After all, it is very common for people to look around to find a place where they can get the change for the trolley. These branded trolley tokens are also excellent for the issues that have to do with the logistics of the promotion. They are easy to transport, easy to hand out, and really easy to print on.
Promotional products don't have the same effect as regular ads. After all, everything is a lot more personal when you do a giveaway. Not only do you get to have your employees communicate with customers directly, but the customers get to keep the promotional items. And, the promotions usually work a lot better if, like promotional trolley coin keyrings, the item is useful. To be more precise, 'over 80% of trade show attendees expect to receive promotional gifts' according to a BPMA (British Promotional Merchandise Association) study.
Make sure to use the time the customers are spending at your booth to leave a positive impression on them. That way, they will quickly become the best advocates for your brand you can get.
We offer a variety of printing options on our vast range of promotional trolley coin keyrings from screen printing, laser engraving, enamel colour infill right through to the very latest in UltraHD print technology allowing us to reproduce full colour images and logos to a standard most suppliers can only dream of.
Our team of professional graphic designers are always on hand to offer expert advice in product selection and to ensure that your logo and message is reproduced to the highest quality, representing your brand in the very best possible way.