In the world of 21st-century marketing campaigns, printed shopper bags and promotional cotton bags with logos and messages are still a serious must-have. Think about it - even you probably have one hanging around at home.
It's quite convenient, isn't it? It's the one bag that will probably never fail you, especially if it goes well with pretty much everything else you're wearing or carrying. Well, imagine this: if you feel this way, who says that your clients won't feel the same way about it as well?
It's in human nature to want free stuff, which is why promotional tote bags and custom printed cotton shopping bags are an incredible choice. These bags keep on giving, no matter if they're used for just a year or another six years!
Whisper this phrase to yourself a couple of times: brand exposure. You've read that right - these amazing items can boost your brand's rating to the sky! After all, ad specialities such as promotional shopping bags are a part of a 22.9 billion dollar industry - so, everyone involved MUST be doing something right.
Let's see the statistics for one brief moment. According to a study done by PPAI in 2017, the top three industries that are buying these products are:
Now, these are only statistics, but they can tell you a lot about the industry. Better yet, they can tell you a lot about your competitors - and if business services have taken the no.1 spot, that means that almost everyone's been advertising this way. Hence, if you're late to the party, you might miss out on a fantastic opportunity to creatively promote your business!
But, how will these promotional products promote you? Is there a guarantee? These are all good questions - but, tell us. Is there a guarantee with a TV campaign? Not really. Nothing in life is certain. Yet, something about these printed bags screams "free exposure". Nevertheless, you have to imagine yourself as your target audience. What will they get from it?
You cannot go wrong with stuff you can use time and time again. But, what makes these bags even better is the fact that clients (even those potential ones!) can use them for a variety of purposes.
Going off shopping? That jute bag featuring your logo and message is going with them. Having trouble fitting everything in their regular bag? Well, would you look at that? A perfect tote bag appears! And, let's not forget all those students, teachers, and even employees who need these branded tote bags for carrying books, papers, planners or just their lunch.
You might be thinking: "Well, that's nice and all, but how does this benefit me?" The more people leave events with your promotional tote bags and printed shopping bags, the more exposure you get.
Let's paint a picture here. People will carry their fantastic promotional canvas bags home, so their family will see it. Their partners or friends might call them, and they will talk about their day, and how they attended this incredible event - and look, they even got a bag!
The next day, they'll go to the store and maybe use the bag for shopping and groceries. Their neighbour might say: "Oh, what a nice bag! Must be really convenient. Where did you get it?" And, dear business owners, they will explain where they got it. They will tell more about the company and the bag itself. They will give you the brand exposure - for free!
Are you picturing it? Good! Now imagine this person walking around a huge city and try to calculate the number of people that will see the bag. That's right - you can only estimate the number, but it might be even higher than you can imagine!
So, with promotional shopper bags, your business is:
Furthermore, let's not forget the eco-friendly factor. As more people realise that repeated use is the most significant advantage of custom printed cotton bags and printed non-woven shopping bags, they're more likely to use them every day. Thus, you won't be hurting the environment - you'll be saving it in a way!
You're the master of your field, and your business is thriving. Trust us - we understand. And, because of that, we know that numbers play a huge role in your marketing efforts. So, what makes promotional shopping bags and printed tote bags cost-effective? Let's break it down:
You will order a lot of them, so the price is low
The bigger the order, the smaller the price. And, as you've gathered, you're going to need a lot of them to build that exposure. However, unlike some other promotional printed gifts that can cost you a pretty penny, you're in the clear here. Promotional bags are an economical promotional solution both for small and large businesses.
Whoever gets the bag, they will use it for years
Canvas, cotton, jute and grocery tote bags - the possibilities are endless, that's for sure. And, one thing is certain - the durability will show over the years. Furthermore, your logo will have a long-lasting effect on one's mind because it's on something that's functional. And, not only will the bag make your business interesting, but it will also tell everyone that you care, that your clients matter and that you want them to benefit from it.
Your investment won't be in vain
Finally, don't forget that the branded tote bags will reach the right people in the end. They will end up on someone's shoulder or in someone's arm, and those people will act as message conveyors.They will create an endless marketing chain of promotional product campaigns that are not that easy to stop - and why would you?
So, should we hand out the bags to everyone?
You can if you want. But, it's crucial to boost the value of your investment the right way. And, how will you do that? You'll get the boost by targeting key events where you can engage, impress, and let's face it - give out free promotional merchandise to both loyal and potential clients!
The most effective way of distributing promotional bags is through:
Let your imagination flow, as these are only just a few events you should focus on. A good tactic is to use the bags in your shops as well! Any promotional event, where you'll be presenting your business to potential clients, is a marketing opportunity. Marketing never stops, especially if you want your business to succeed.
Furthermore, having a distribution plan is essential if you want the printed jute bags to convey the right message. So, don't forget to tell everyone in advance that they'll receive a free fantastic gift - it'll serve as a great incentive giveaway and a thrilling high traffic booster for the event.
Besides, let's not forget your employees. You can also raise brand awareness through them as well. They are people, after all - people that have the potential to quickly and efficiently increase the brand exposure rate.
It's safe to say that you'll be giving your business an incredible boost if you opt for branded promotional bags. Whether they are sublime printed cotton shopping bags or robust and durable promotional jute bags - the benefits are not only fantastic but also long-term for your brand visibility.
So, be smart about it and don't settle for anything less than premium results. Promotional bags can help you reach your ultimate goals - and considering the cost-effectiveness, they are never a bad way to start your marketing strategy.