Using conference bags to promote your brand is an excellent idea. However, some companies fear that they are too rich for their blood. But, even with the higher cost than most other corporate promotional products, they are usually worth the investment.
The very first thing you should consider about conference bags as promotional products is the fact that they are incredibly versatile. If you are organising an event and you want to make sure that people receive your promotional products well, then going with conference bags is ideal for you. Pretty much anyone likes to get a new bag. And, that goes double for professionals who actually need them for work.
The freedom of physical marketing means that you can use branded conference bags literally everywhere. Any event that you participate in or organise can be an opportunity for you to reach more potential clients. Printed conference bags are perfect for trade shows, events and exhibitions or as financial promotional products. People just love getting them!.
Everyone who needs to carry around papers, files, and folders at work can never have enough bags. Furthermore, bags offer instant value to your attendees as they can immediately start using them. They can carry the gifts they got from other companies in your bags instead of in their hands. Nevertheless, let's take a look at the value they offer to you!
Attending trade shows, is all about being seen and, if you want people to notice you, you will have to brandish your brand as much as you can. Thanks to conference bags, you can do that rather easily.
Conference bags have a large, flat surface that is perfect for your logo or tagline which will help you increase the visibility of your brand. Furthermore, if you decide to go with conference bags, the attendees who receive the bags will more than likely use them to carry around the swag they got from other brands. You can also use the bags to add other promotional items in.
If you want to truly promote your company, you want the products to do the work for you. And, all research shows that high quality promotional products are better at that than any other form of marketing or advertising. As always, the trick is in targeting the audience properly.
If your target audience consists of professionals who work in large offices, go with promotional conference bags. These people usually have to carry around a lot of documents, files, and even devices such as laptops. So, give them something which they can carry those things around. By doing this you will be ensuring that all of their colleagues see your logo and your company's message every time they pass by. As we all know, that can happen up to a dozen times per day with ease!
If you are giving away conference bags, you can use them any way you want. For example, you can include additional hidden gifts inside the bags such as promotional pens, power banks, notebooks or printed keyrings. That way, you can pleasantly surprise your customers once more when they open the bag to see even more free gifts from you. You can add these additional gifts along with your informative materials before you hand them out.
Some companies express fear over the cost of branded conference bags, however, that fear is definitely misguided. For starters, they are not nearly as expensive as people seem to believe. In fact, if you take a quick look at our range, you will notice that you can get great-looking printed conference bags for less than a pound per piece.
All studies show that promotional products are superior to online marketing by a mile. For starters, the fact that a potential customer has your bag significantly increases the odds of them doing business with you. And, if they only do it once, and they use the least expensive service you offer, the bag has already paid for itself.
The mere fact that they have your bag will serve as a reminder of your company. So, it is very likely that they will come to you over and over again. Furthermore, they will promote your company among all of their friends and colleagues. The number of impressions you get by using branded conference bags is simply incredible.
If you go for an executive looking conference bag, you can ensure visibility with working professionals. But, if you go with conference bags with more of a sporty design, you can get an entirely different effect. You can use designs that are more appealing to gym goers, commuters on public transport or students attending university.
If you are organising branded corporate trade show giveaways and you want to generate a lot of foot traffic around your stand, you should definitely consider using conference bags as your giveaway item of choice. People will swarm in large numbers to get to them. Furthermore, research shows that 4 out of 5 people keep their promotional products for up to two years after the promotion. That amount of exposure offers a fantastic ROI when you consider how inexpensive these bags can be.
We offer a variety of printing options on our vast range of branded conference bags from screen printing right through to the very latest in UltraHD photo print technology allowing us to reproduce full colour images and logos to a standard most suppliers can only dream of.
Our team of professional graphic designers are always on hand to offer expert advice in product selection and to ensure that your logo and message is reproduced to the highest quality, representing your brand in the very best possible way.