Highly visible advertisements are the best way to promote your business, no matter how small or big it is. Why? Well, it's because most humans are visual creatures and they will easily remember your brand just by looking at your logo for a few minutes. Thus, printed coasters should be at the top of your list if you're looking for promotional merchandise that bring real results.
Promotional coasters might not be the first thing you'll think of when creating a potentially successful marketing campaign. However, you're seriously missing out on an opportunity of a lifetime! Printed coasters look simple, yet their effectiveness and practicality are a match made in heaven if you want to boost brand awareness.
But, don't worry - that's not the only benefit!
When it comes to promotional products, it goes without saying that you should always choose quality over price. However, not all quality items will make you spend too much!
Luckily, printed coasters are such items. You won't have to break your marketing budget for them, yet you will still get the results you're after. Also, the more you order, the less each of the coasters will cost - but the brand awareness will still get the boost, no matter the quantity.
Furthermore, coasters are known to be durable, and most people will keep them for a long time. They are those household and office items most of us never think about getting, yet we often need them for parties and family gatherings. What's more, coasters are a must in all pubs and restaurants - after all, nobody wants to leave marks on the tables!
Finally, you mustn't forget that printed coasters are practical. For example, they are small, so you can easily add them to your PR packages. Their size allows them to be easily distributed as well. What's more, they are also a convenient gift for potential clients who might visit you.
You don't have to go all out and give them every promotional item you have. You can just provide them with a couple of impressive, well-designed coasters! They will surely appreciate them, use them, and more importantly - they'll be more inclined to do business with you!
It is imperative that you consider the ROI before ordering promotional products. Luckily, printed coasters have the ROI of your dreams - and it's just because we will often look at them before placing down our drink.
Think about it - is your aim really that great? Can you place a coffee mug or bottle of beer right on the coaster without even looking? Of course not! Most of us wouldn't even dare to do it because we don't want to spill anything and embarrass ourselves.
But, why is this important? Let's see an example.
If someone comes into a pub and orders a beer, they will receive a coaster. Let's say that they will take a sip every 3 minutes (too long, if you ask us). They will probably drink the beer in about 20 minutes if they are alone. But, if they are with friends, they will take small sips - the whole "drinking" process will last for about 50 minutes.
Divide 50 with 3, and you'll get the number of instances the person has looked at the coaster. That's about 16 impressions from just one person! And now imagine how many impressions you can get if you offer the owner of the pub 500 coasters!
Incredible, isn't it? But, it's not magic - it's just how promotional coasters work!
Lastly, you ought to remember that printed coasters are used practically everywhere. You can see them in offices up and down the country, hotels, pubs, restaurants, clubs and even at corporate events. What's more, they are must have trade show giveaways for events, conferences, exhibitions seminars and other business gatherings.
Therefore, you can rest assured knowing that you're making the right decision by opting for printed coasters. Not only are they incredibly versatile and great gifts, but they are also the perfect message conveyors!
No matter how subtle your motto is or how simple your logo seems - everyone will have to read the information on the coaster and process it. Thus, you'll be getting impressions for as long as the coasters exist - and for as long as people keep drinking beverages!
Don't think of promotional coasters as a thing of the past. Instead, use them to your advantage right now and witness the incredible results they are known for! Even better, why not combine them with some promotional mugs to maximise your branding impact!
We offer a wide variety of printing options and we are at the very forefront of print technology, and as such can also offer a unique range which can be branded in UltraHD print allowing us to reproduce full colour images and logos to a standard most suppliers can only dream of.
Our team of professional graphic designers are always on hand to offer expert advice in product selection and to ensure that your logo and message is reproduced to the highest quality, representing your brand in the very best possible way.