Why You Should Consider Investing in Promotional Backpacks

Every day, we can see people on the street with various accessories, and quite often, those include some pretty cool backpacks. Able to fit a whole range of necessities and complete an outfit, backpacks are super-useful both daily and beyond, with most being faithful companions on travels, while running errands, and more. Now, you can take advantage of that practicality and win some extra points for your company. You can give the people a rather useful product that they’ll be able to use for years to come — a branded backpack.

The appeal of logo printed backpacks and rucksacks?

Our love for rucksacks isn’t anything new. We were taught from an early age to use them to store our essentials. Better yet, even in our childhood, we learned how they could make an outfit trendier or help us stand out. Most of the time, this was achieved through attractive designs and practical features.

Backpacks have, of course, come a long way since then. They are now big enough to carry business necessities, such as laptops. Some even have special compartments to store some lifestyle essentials, like printed water bottles and earphones.

More importantly, we still see them as valuable accessories, especially since there are a few cool styles to choose from. Duffle bags have become popular in recent years, for instance. There are also triangle ones that are particularly on-trend at universities, in gyms, sporting clubs, and more.

All of these advantages paint a rather favourable picture — backpacks could help promote a company to a vast audience. They can quickly boost brand recognition and awareness as they’re an everyday essential for most people. 

What’s more, if they’re quality-made using superb materials and branded with an exciting design, their appeal grows even higher. They become fashionable accessories that people can use to make their outfits more impressive while at the same time promoting your business everywhere they go.

Best of all, backpacks have lots of artwork space you can work with. You can choose from various colours we have in our offering to match your branding colours. Apart from that, you can opt for the most suitable printing technique to ensure your logo and company information stand out in bustling streets and various events — anywhere a backpack could prove useful!

Using backpacks for promotions

A great thing about printed backpacks is that you don’t have to be too specific with your target audience. As they are so versatile in terms of use, their appeal is gigantic. They should get the attention of pretty much anyone who’s ever had to haul stuff around.

What you do need to consider here is the style that would fit your audience best. You want the rucksacks to be comfortable enough to be worn for hours on end. At the same time, the design (especially the printed area involving your branding) shouldn’t be too overwhelming — but not boring or too subtle either.

Urban backpacks, for example, are a solid choice that most people would love since they’re comfy and look fantastic. These backpacks also offer lots of artwork space, so you can make them stand out and gain dozens of impressions whenever they’re in use.

If you’re looking to appeal to a more professional audience, however, we also have computer backpacks. These may look like the regular ones, but they often come with super-useful features, such as a padded laptop compartment and a water bottle pocket. Padded shoulder straps and a reinforced handle are a given, of course; comfort is a number one must-have, especially since some people may use backpacks while commuting, travelling abroad, etc.

Where to give backpacks away?

For a promotional product to be a total success, it has to be useful (and thus desirable) to your target audience. Luckily, branded backpacks fit the bill in that regard and can serve as giveaways at a range of events.

Trade shows, fairs, and exhibitions are good choices here; your backpacks could attract a huge audience due to their intrinsic value. That is a big giveaway in a sense as backpacks are usually very durable and can serve the users for years. Plus, they can be the stars of your freebie bundles; you can fill them with other complementary products, like notebooks, metal pens, tech gadgets, and more.

Various other company events are also an option for backpack giveaways. For example, since they’re so popular among sports enthusiasts, you can create a giveaway that revolves around sporty branded rucksacks, printed water bottles, promotional headphones, etc.

Finally, aside from external giveaways, you can also hand out backpacks to your employees. This is a fantastic way of boosting morale in the office, not to mention that you would still get the desired level of promotion

Buy your custom branded backpacks today!

We have literally hundreds of UK printed backpacks to choose from in many colours and styles priced to meet all budgets. With such a great choice on offer, fast turnarounds and guaranteed low prices, there is little wonder why we are the market leaders!  Take a look at our full range of promotional backpacks and rucksacks today!

Searching for inspirational giveaways to pop into your backpacks? Then maybe consider our range of branded water bottles, t-shirts or embroidered hoodies? These complimenting giveaways are perfect for outdoor and sporting events and other promotions.

For additional information on our collection of promotional rucksacks and backpacks and to receive a fast quotation, give a member of our experienced team a call on 0800 0148 970 or email us for further details. 

Curated by Gareth Parkin   |   Product Marketing Director

As the founder of GoPromotional, Gareth has developed an enviable reputation as an expert in the promotional products industry with over 25 years experience. As an active member of the BPMA, ASI and Forbes Business Council, he regularly shares his wealth of industry knowledge and perspective in order to drive the branded merchandise sector forwards. With an entrepreneurial mind, Gareth has his finger on the pulse of our UK and international operations. Responsible for marketing and technical operations, he continually motivates the team with his vision, enthusiasm and desire to be the very best.

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