We are lucky to live in a time of such advancing technology. Technological innovation is happening faster than we ever imagines. So many of us who use computers every day and smartphones as an important aspect of our lives grew up without anything even remotely close to what we have now. Sometimes it is hard to predict the future when it comes to technology; but one thing that is a sure bet is that it will change and innovate, and in 5 years, 10 years, and 20 years time, we will be doing things technologically that we likely can’t even imagine happening right now. If you thought that the change from print to digital media was drastic, what about the latest predictions that mobile applications will soon overtake websites as the primary mode of receiving information and contacting companies?

That is just the prediction that Facebook’s director of product design, Jon Lax threw out there last month at the Semi Permanent event in Sydney. He spoke with Mashable about this dynamic change and the title of their article might sound like impending doom for companies who have just spent tens of thousands of dollars on a website in the last few years: “. . . Why websites may be a dying business”.

Not to worry, this isn’t likely going to happen overnight and for companies that can make websites work for their business model, they likely will never completely fade away at this point. However; the areas where mobile apps might take over are emerging. Mobile app design versatility is edging out websites in many areas when it comes to communication with customers and target audiences. Lax explains, “After the dominance of URLs, we’re entering the platform era where more diversity online is not necessarily better.”

You probably have recognised and might even already have developed a mobile platform that provides services beyond the capabilities of current website abilities and functions. You can click the link to read the Q and A session between Mashable and Lax. Once you do, you are likely to have a better understanding of how we could be moving into an era of mobile proliferation and more customised experiences and interactions between customers and companies through smartphone and other mobile devices.

Will you start thinking about developing a mobile application or platform if you don’t already have one in progress? If you do, the point that stands out most here is that you have to make it useful and memorable enough to make it onto a user’s smartphone or mobile device and then get into that coveted spot of one of the 7 to 10 applications that are regularly used by the average person.