Is your brand as strong as you’d like it to be? In a competitive landscape that’s constantly evolving with new businesses and technology, it can sometimes feel like you’re missing something and being left behind. But, here’s the good news – finding that ‘something’ doesn’t have to cost you lots of money and time.
Wholesale promotional products give you the opportunity to raise your brand awareness and expand your customer base at a much lower cost than other forms of advertising. Research has found that brand awareness is one of the biggest influences on customer buying habits, with customers coming back to brands they’re familiar with over and over again. To build up an audience of satisfied, lifelong customers, all you need to do is keep your brand on their radar – and that’s where wholesale promotional products come in.
Why choose wholesale promotional products?
When the British Promotional Merchandise Association looked at how a range of business men and women responded to promotional gifts, 84% of respondents said that a branded promotional product increased their awareness of the brand and 79% were likely to buy from that brand in the future. Promotional products are useful, enjoyable and they’ll create a buzz with your customers.
Wholesale promotional products can help you to create the kind of brand awareness that leads to loyal customers and greater sales opportunities. Hand out branded bags at trade shows and you’ll have people flocking to your stall, or reward your existing customers with branded notebooks for their family and friends. The high quality and low prices of wholesale promotional products mean that they can fit into any marketing budget, and they’ll give you the impact you’re looking for in your next high-volume campaign.
Take a look at some of our favourite wholesale promotional products:
With any type of promotional item, you want to choose an item that your customers will get a lot of use out of. That’s why pens are one of the most popular wholesale promotional products. They can be used in schools, workplaces, at home… everywhere!
Pens are an incredibly versatile product, available in a range of styles and colours, so you can be sure there’s something just right for your company. Contour Pens are one of the UK’s best sellers, with a clear space for your name or logo and an ergo-friendly rubber grip for added user comfort. For a pen that combines style, reliability and low cost, the Senator Super Hit Pens are manufactured in Germany, using the very best materials and genuine Swiss ink cartridges.
Perhaps you’re looking to portray your light-hearted and fun side with your promotional products? Contour Digital Pens with a vibrant UltraHD™ full colour print are an eye-catching option. With glossy bodies and a variety of ink colours, these chic pens will make your branding stand out from the crowd.
When you’re picking a promotional item for your business, choosing something that your customers can easily transport around is key – and that’s why keyrings work so well! Wholesale promotional products with great ‘portability’ will be used in many different places, getting more people face to face with your brand.
Keychains get used several times a day, and bright or unusual keyrings generate interest from anyone who sees them. Double-sided key rings like Classic Acrylic Plastic Keyrings are the perfect pick for your wholesale promotional products, giving you double the space to display your logo!
Keyrings that are a little bit out of the ordinary are good value for money, because of the goodwill they generate with the recipients of the products. Trolley Coin Keyrings are a practical option for families visiting supermarkets for weekly shops; rather than trying to dig out an old, forgotten pound coin, your Trolley Coin Keyrings will take their stress away. Or if your target market is students, hand out lightweight and stylish Arc Keychain Bottle Openers at your next event. They’ll be used in kitchens, on camping holidays and at barbecue parties, and their easy convenience can eventually replace the bottle opener your customer already has.
Branded notepads help you to keep your company’s name in front of current and prospective customers. These notepads will repeatedly display your marketing message over the course of weeks or months, acting like a miniature billboard for everyone who sees it.
Notepads are durable and very easy to distribute at trade shows or conferences, making them a natural choice if you’re looking for wholesale promotional products. With the option to be printed with your company name, logo, slogan or artwork, they create a quality impression at a low price. Good quality A4 Notepads have mass appeal, fitting in with offices, reception areas and student desks. For something light and compact, A7 Sticky Notes can be passed around your customers’ office or taken to meetings to record important details. Each pack comes with 50 sheets of high quality sticky note paper, giving you 50 opportunities to promote your message!
If you’re looking for an unbeatable cost per brand impression (every time an advert is viewed or seen), tote bags could be the product for you. According to the Advertising Specialty Institute, branded bags will earn you 1,000 impressions per $1 spent, beating other marketing methods like billboards, TV and magazines.
These natural cotton shopping bags are cost-effective and popular with everyone. Tote bags come with a sizeable space for your company name, logo and even contact details to be printed on. More and more people are looking for environmentally-friendly alternatives to plastic bags, so these are guaranteed to be a hit at your next event or trade show. They’ll go down a treat with families, students, office workers and more.
Let GoPromotional help your business succeed
Wholesale promotional products are a simple, affordable and practical way to get your name out to prospective customers, suppliers or partners. Regardless of your target audience or budget, wholesale promotional products are a low cost, high reward option for all your marketing campaigns.
At GoPromotional, we pride ourselves in our customer service, attention to detail and passion for providing high quality products that get your brand the recognition it deserves. We’ll be with you every step of the way, to make sure your promotional merchandise is exactly what you’re looking for.