Trade Show Giveaways - The Most Effective Way to Market Your Brand

Trade shows provide businesses with the perfect opportunity to promote their brand live and in real time. Sure, there are various other methods, such as the internet, television, radio ads, as well as printed promotion. But as effective as those are, they all lack that human component. After all, talking about your brand with a person face-to-face comes with plenty of benefits.

First and foremost, you’re interacting with the person directly, so you’ll get to see their reaction right then and there. Sending ads or having an email newsletter will not provide you with that type of feedback. In addition, you get to see how a potential customer thinks based on as little as one conversation.

For that reason, brands across the globe still use the opportunity to attend trade shows and promote themselves. And one of the best methods of doing so is via custom printed products.

So, what kind of goods will be beneficial to you? How can you promote your brand at a trade show and do so effectively? This article is here to help you find out.

 

Promotional Trade Show Bags

Bear in mind that any product can promote your brand. The choices are endless, and some of the popular ones include:

While all of these items are excellent options, the vast majority of them don’t have a long shelf life. You need to provide your booth visitors with something that will last a while. That item also has to promote your brand in the best way possible. Of all the promotional items you can sell, printed bags are the most optimal.

There are several advantages to a custom tote bag. Firstly, it’s incredibly useful, since you can use it to carry any item you buy at the trade show. Next, it’s quite durable, and anyone can reuse it for years on end. Finally, your company’s logo, slogan, and anything else can neatly fit on either side of the bag, perfectly promoting your brand anywhere you take it.

Finding the best kind of tote bag isn’t easy. So, here are a few choices you can look into before you start printing those logos.

Jute Totes

Jute is a strong, durable material. For years now, manufacturers have been using jute to craft some of the most long-lasting clothing items and accessories. And yes, that very much includes bags of various shapes and sizes.

Having a branded jute bag at a trade show is quite useful. For instance, you can stuff it with other promotional items, as well as your personal belongings, and carry it around anywhere without feeling much weight. After all, the ergonomic design helps the bag fit neatly on your shoulder. Plus, the handles are incredibly strong, so you don’t have to fear that they’ll snap or break.

More importantly, jute bags are one of the best custom eco-friendly bags. The material they’re made from is 100% biodegradable. So, even if you were to throw these bags away, they will degrade over time and help fertilize the soil in the process. Crucially, they will not pollute anything since they don’t contain a single ounce of artificial chemicals.

Canvas Totes

Of course, jute totes are not the only eco-friendly option on the market. In fact, hundreds of manufacturers use recycled material to produce their bags. So, even if it might contain a few artificial materials, at least you know where it was sourced. Instead of creating the plastic or polyester whole cloth, the manufacturers simply reused old bags and created entirely new products.

Of course, the subheading here refers to personalised canvas totes specifically. And yes, there are zero-waste canvas totes on the market. An average branded canvas tote offers the same sturdiness and durability as regular jute. Furthermore, it’s long-lasting and, if need be, recyclable. Also, there’s plenty of room to fit many items, including the ones you’ll get at a trade show from other booths.

Naturally, the canvas material are the selling point of these totes. Each of them comes with spacious compartments for easier item sorting. This simple addition makes such totes perfect for shopping and carrying small items that are easy to scatter.

Related content:
Branded Canvas Bags – A Sleek Way to Carry Your Brand

Cotton Totes

What organic material comes to mind other than jute when you think of tote bags? Well, there’s one that might make your totes somewhat pricier than usual. But it will be worth every penny once you get it. We’re talking, of course, about logo cotton bags.

Cotton is an all-natural material that is soft, smooth, and feels good to the touch. That’s why so many clothing brands opt for this material despite polyester and other artificial materials being the cost-effective option. More importantly, cotton allows your body to breathe, with air circulation literally being better than in plastic totes.

In terms of durability, cotton can be quite tough when woven right. Totes made of this material can sometimes last a few decades with only surface-level damages. So, if you can choose and cotton is one option, definitely opt for it.

Non-Woven Shopping Totes

Ultimately, you might not go for natural materials and opt for something artificial. That’s understandable, especially if you want to save money, but you have to know which materials you’re working with. Some of them can be recyclable and are better for the environment than others. Among those is polypropylene.

Durable polypropylene shopping totes are not woven, giving you a nice, smooth surface area to work with. That’s the area where you will print out your brand logo, slogan, company motto, and even your business address. Printing on branded non-woven bags is actually quite beneficial, as people can see the logo and the message more clearly than with other bag options.

Shopper Bags

What’s better than a big printed shopping tote with the brand logo? Well, a huge grocery shopping bag with a custom-printed item might just do the trick.

These grocery bags offer plenty of space to promote your brand. You can print anything you want at the front and, strategically, leave the back for your clients to print what they desire. Alternatively, you can have bags with names, nicknames, or cute messages right there on the other side of the bag. These options are fun for buyers since they will love carrying them while shopping.

 

Brand Promotion at Trade Shows: Final Thoughts

Tote bags are an excellent gift due to how practical they are. But by all means, don’t limit yourself to just the bags while attending trade shows. In fact, you can actually make a little gift basket for your visitors. Simply fill the tote bag with several other small promotional gifts and present them to your satisfied customer — they are guaranteed to buy something from you in the near future.

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Custom Cotton Bags – Key to Sustainable Advertising

As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen promotional bags fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today. If you’re looking for something different, check out our full collection of personalised bags which includes paper bags, plastic bags, and backpacks. We are sure that you will find what you’re looking for!