We are all fully aware that the economic climate is not good at the moment and businesses and organisations up and down the country are doing their utmost to merely survive, yet only make money, we are for sure in unique times.
However, businesses still need to market to their customer base in an attempt to get those vital orders through the door, and they need to find a marketing strategy that is both exceptionally cost effective and one which will appeal to the masses to persuade them to spend their cash.
In this highly digital world which we live in there are a whole host of potential marketing opportunities, whether that be via Google Adwords, Facebook or similar social media networks. However, these are often stabs in the dark and by no means cheap. This is one reason why many are opting to return to the tried and tested marketing angles which have served businesses and organisations well for decades–this is where promotional branded pens come to the fore once again.
Promotional products have been utilised for marketing purposes for years now and have always proven to be a successful way of creating brand awareness. However, in these tough times everyone appreciates that businesses and organisations are not likely to be in a position to have a huge marketing budget and have to be exceptionally careful in which products to select so as not to blow the budget and get the most for each pound invested.
Subliminal Effect
Promotional pens might not sound sexy, outside of the box or necessarily the ‘in thing’ however they have a proven track record in gaining results. Why is this? Well, everyone uses a pen in their daily work life, and we all have a few sitting on our desks as a constant reminder of a brand to the user of the pen. The subliminal advertising they provide is exceptionally cost effective when compared with online, television or radio advertising.
Custom printed pens can be bought in bulk for only a few hundred pounds, so imagine the impact if you could get 1,000 pens emblazoned with your logo and message and distribute these to your valued customers in the full knowledge that they will be sitting around on their desks for many months to come promoting your business or organisation. There are few other advertising mediums that can compete on a pound for pound basis.
At GoPromotional, we have a massive selection of pens for you to choose from ranging in price from only a few pence right through to high street brand name pens such as Parker and Prodir. So why not give your marketing efforts a real kick start with some custom branded pens safe in the knowledge that you are using a tried and tested marketing method which will deliver results and help to drive sales.
If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
