Most companies these days are using promotional keyrings to reward customers who shop with them on a regular business. These keyrings are so popular first of all because they work well to help with business advertising and brand recognition and the more your customers carry them around the more often that these items are seen and work on the minds of those who view them. Promotional metal keyrings are amongst the most popular options due to their longevity, however promotional keyring torches, plastic keyrings, printed keyring lights and printed novelty keyrings are also highly popular.
When designed with a bar code on the back they also offer customers discounts or points for shopping with that company and this gives the customer the motivation to bring that card in your store and most people actually carry them on their actual key ring which keeps them handy for shopping but also puts them in the public eye a lot. But these key tags are items that also serve other purposes as well.
Promotional keyrings also help businesses to direct their marketing to those people who are shopping with them. Because in order to get a keyring customers provide their address, phone number, and e-mail address this allows companies to know just where their customers are at and how to send them further advertisements.
These keyrings also let stores know how far customers are traveling to get to that particular store and where they are coming from to get to that location which can help a company figure out where more stores are needed. In addition, keyrings serve to let that business know what each customer is purchasing which helps them to direct the right types of advertisements to the right customers.
One little keyring seems so small and meaningless and yet can provide a lot of good information to a retail business about its customers and also provides the customer with the motivation to keep shopping with that retailer and to keep carrying around that little but important advertisement.