As a customer, it is always impressive to be presented with a sweet treat during a meeting, or perhaps a thin mint after a meal. From a business point of view, a gift of a biscuit, boiled sweet or chocolate is all the sweeter, if it is branded with your own logo and colour scheme, which will stand out for longer in that customer’s mind. Promotional confectionery is definitely one of the most popular ways to treat your clients, as well as get your brand out there. It’s also one of the most fun!
Promotional confectionery is changing
Modern ideas in promotional confectionery packaging means that there are hundreds of different ways to present your branding. You can get ever-popular mints in specially designed metal tins (the tins can be re-used afterwards as a useful desk-tidy, still emblazoned with your logo in UltraHD full colour print), or in handy plastic pots, or even in the shape of houses, suitcases or vans. Fruit pastille style sweets and chocolate beans or malt balls can also come in novelty shaped tins and jars to represent your brand, such as shaped as t-shirts, cars or animals. You can also treat people at special times of the year, especially at Easter or Christmas, with seasonally appropriate branded confectionery.
The market really has expanded now, into promotional confectionery packs, with mix-and-match assorted sweets and chocolates of your choice. You can also choose tea-break style snacks, and even give away tea and coffee as gifts. Another extremely popular avenue is the market for retro-style sweets in old-fashioned jars and pouches, with pick-n-mix and lucky mix bags, just like when you were a kid! You can even get sweets packed in a ring-pull can, which is something different and unusual, which your customers will not forget in a hurry.
What’s your favourite?
All you have to do is select or design the right packaging for you, emblazon it with your logo and colour scheme, and then fill it with mouth-watering jelly beans, imperial mints, fruit pastilles, chewy fruits or polos – whatever you fancy. Chocolate is very versatile and can come in so many different shapes and options; choose from malt balls, chocolate chunks, beans, eggs, coins – you can even upgrade to the gourmet versions, or have each sweet individually wrapped, again with your logo stamped on the foil wrap. Promotional confectionery is definitely not boring!
Get to know your client
As with all branding and marketing, you have to understand who it is that you are selling to. Who is your audience? Will the product you are showing them suit their ideals, their message, their vision? It is worth taking time to get to know your client and to carefully select the best way to present promotional products to them.
Sweets, chocolates and other types of promotional confectionery tend to work well in most environments. They’re particularly popular at conferences, large meetings, trade shows, special events, exhibitions, and annual get-togethers. They also add a nice touch to a waiting room table or reception desk, providing a nice, warm welcome. However, it’s important to consider whether promotional confectionery is always a good idea.
The UK is currently facing an obesity epidemic, whereby a third of children are leaving primary school overweight or obese. Therefore, there are a lot of health companies out there, who might not be so pleased to be sent jars of candies or tubs of sugary cookies. Companies who deal with fitness, physical health, gyms, dieticians and other health-focussed businesses require a little bit more thought. When your clients are doctors or dentists, it’s easy to see why promotional confectionery may not be the best idea! Where a beautiful bowl of wrapped boiled sweets may be perceived to be the perfect addition to a traditional hotel foyer or large corporate reception area, the waiting rooms in surgeries are probably not the best place for them. In this instance, it’s better to opt for an alternative promotional product.
Similarly, many insurance companies deal with health-related plans, where attention to optimum health is a priority. Their marketing needs to be targeted to promote wellness, so promotional confectionery may not be the ideal choice for them.
Promotional Confectionery – Healthier Alternatives
With so much concern over the amount of sugar we are consuming, it does beg the question of whether there are any alternatives for businesses that cannot be seen to promote confectionery with a high sugar content.
If you want health-conscious promotional confectionery, sugar-free options, such as low-calorie mints, are a good alternative. These can come in specially designed containers, including heart-shaped tins, barrels, pop-lid towers, tubes, mini-suitcases, slide-tops, tiny buckets, or even made into keyrings! Grenola cereal bars are also a popular, more healthy alternative, alongside various popcorn options which are a lighter, lower calorie snack.
There are so many ways to bring promotional confectionery to your clients, suppliers and customers. At GoPromotional we will work with you to select the best promotional confectionery product for your own brand. Browse the selection at GoPromotional today and don’t hesitate to call us to discuss your requirements. We look forward to hearing from you soon.