We’re in early 2023, more than two years after the COVID-19 outbreak, and businesses, much like everything else, are slowly recuperating. People are returning to the office, seminars and events are retaking place, and the daily grind is normalising itself. And with this return to the office, we’re also seeing a resurgence in creative branded […]
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There are many aspects of marketing that are important, but none more so than communication. It is the most critical aspect of any marketing plan, because it’s what allows you to make your product or service available to people who may want to use it or buy it. It’s essential that your product or service […]
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Marketing your company can seem like a daunting task, particularly if you’re on a shoestring budget. But regardless of how much of a headache it gives you, marketing is an essential part of your brand’s growth. As a matter of fact, without it, you’ll struggle to achieve the projected sales figures and expand your customer […]
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If you take a look at your marketing success, you might notice some discrepancies. For example, your email marketing campaigns might have an open rate of 20%. On the other hand, direct mail campaigns will probably be a bit more successful, stabilising at about 60%. However, there is one instance where your open rate will […]
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Establishing your company’s brand should be a vital part of your overall business strategy. It helps show your customers who you are and what makes your company special. However, branding encompasses more than just your logo and colours. In fact, it involves everything from the way you communicate with your audience to what causes your […]
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If you’re looking for the perfect gift for her, then don’t look any further because here are some of the best customised gifts that your wife or girlfriend will absolutely love. From customised pillows, accessories and t-shirts, to getting her name engraved on an elegant piece of jewellery, you’ll find something on this list that […]
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During the scorching summer days, having a fresh cold drink at hand is essential for survival. However, keeping your drinks cold can be tricky, especially when you are travelling. Luckily, the invention of cooler bags has managed to solve this problem wonderfully. Light and highly effective, these bags are true life-savers that can help you […]
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With growing concerns for our environment comes our need to do our part and help fight the crisis. For most people, this includes switching from plastic carrier bags to reusable eco-friendly bags. But which fabrics should you focus on if you want to protect the environment? We’ve got all the details below! Recycling vs […]
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It is the age of viral marketing, creative business ventures, and smoothies. Nowadays, we will more than likely find CEOs and entrepreneurs who enjoy creating new start-ups while using memes as advertisements and having a cool sip. And since it’s summer, what better way to combine all three of those than with custom drinking straws? […]
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With the Covid-19 pandemic finally winding down, many people are itching to get back on the road and travel again. This opportunity also means that travel merchandise is popular once more and that brands have to change the way they approach their customers. If you are a business owner and you want to create your […]
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