Sometimes, a brand needs a fresh start and depending on the approach we take, it can succeed or fail spectacularly. As an example, let’s go over a popular Kellogg’s breakfast cereal that has made waves in the UK for more than half a century now. The original cereal, marketed with a familiar mascot, the now-famous […]
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When the Covid-19 pandemic hit, the world as we knew it changed forever. No matter how much everyone talked about ‘returning to normal’, we had to accept that the concept of normal doesn’t have the same meaning anymore. The unprecedented changes the world went through only continued in the next few years after the pandemic […]
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When you launch a business, you most likely don’t consider branding a priority. And, even if you do, it’s hard to get it right the first time. Not only that, but some elements like your logo design and brand values evolve over time and won’t always align with your vision. Sadly, that usually results in […]
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Starting a new job can be exciting and scary at the same time. Although employees may feel proud to join the team and be ready to share their talents, they may also feel intimidated. After all, everybody can get overwhelmed when placed in unfamiliar surroundings. But as a business owner, you can make an effort […]
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Generally speaking, sequential numbering involves printing descending or ascending identification numbers for products. Through this process, each item receives its own unique number. More often than not, this number appears in one or multiple positions on the item and is printed using red ink, making it very noticeable. To guarantee that each identification is unique, […]
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If you have ever ordered promo products from a printing company, you have probably noticed that the entire industry has its own slang. Words such as branding, art paper, bespoke printing, and colour separation are only a few examples that you might hear at any given time. Out of them all, the phrase that draws […]
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Over the past few years, the printing industry has evolved to unprecedented levels. With impressive technological advancements, printing on all sorts of materials and products is now possible. As a result, the number of companies engaging in promotional printing has also increased. However, finding a reliable supplier that aligns with your specific needs and goals […]
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When the Covid-19 pandemic hit in 2020, life as we knew it changed forever. Everyone had to change their habits and adjust to a new normal. By far, the biggest shift was seen in the corporate world, as employees started switching to remote working in order to keep themselves and their colleagues safe. In the […]
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In our day and age, computers and smartphones have taken over every aspect of our lives. As a matter of fact, they have managed to replace all sorts of tasks that were once done using pens and paper. However, despite the increasing functionality of computers, there’s still a high demand for custom office supplies. From […]
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Although it might seem simple, picking the best promo items for your marketing campaign can be a real nightmare. You need to consider several factors, and missing even one of them can result in less than satisfactory results. Luckily, we are here to help prevent that. Follow along to see what you need to think […]
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