Today, we are taking a look at some of the research done by the BPMA (British Promotional Merchandise Association) in an effort to show businesses that promotional products are a proven method of advertising that works better than many other forms of advertising such as print, television, direct mail, and even online advertising.
Promotional products definitely have a more personal impact on your target audience than other forms of advertising. Everyone loves to get gifts and the majority of promotional gift recipients do not mind that it has your company name or branding on it. As you can see from the diagram above, promotional merchandise makes almost 6 times as many recipients feel more appreciated than the other forms of advertising.
Brand loyalty is something that is hard for companies to achieve. Promotional products allow you to tap into the psyche of your customers and clients and create good will and loyalty, in addition to branding and increasing sales. As the diagram above shows you, a promotional gift results in over 60% increase in brand loyalty.
Above all else, companies main goal with any advertising is to illicit a response. Whether the response is a purchase or just increases awareness of your brand. Promotional products motivate over twice as many recipients to take action over other forms of advertising such as print ads, website ads, direct mail, or television commercials.