Each year, as a marketing company, we like to look back in the year in terms of popular online search trends. Google compiles the search trends for the year into a video that is always quite nostalgic. We explore the UK search trends next to global search trends and see that they are very similar.
The top searched topic in the UK and across the world was the Paris attacks. A total of 897 million + searches on the topic have been performed since the fateful day in November when terrorists attacked innocent victims in the worst violence on French soil since WWII. Many of the searches had to do with loved ones trying to find out if their family and friends were ok. See Google Trends to see how news of the Paris attacks spread around the world via Google search.
Star Wars is the next most popular search term and is still rising. The much anticipated December 18th release of Star Wars, The Force Awakens as the 7th installment of the wildly popular science fiction series and associated fanfare and advertising partnerships has been a phenomenon. Popular related search terms include Darth Vader, Princess Leia, Chewbacca, Luke Skywalker, and R2-D2. The top search questions about Star Wars are:
- What order should I watch ‘Star Wars’?
- Who is Kylo Ren?
- Is Luke Skywalker Kylo Ren?
- When do ‘Star Wars’ tickets go on sale?
- Who is Finn in ‘Star Wars’?
Adele’s return album has inspired a whopping 400+M searches in the UK. Her new album ‘25’ and all the associated fanfare has made her rise to the fastest trending musician on search. In only a few days, her debut song’s video, “Hello” became the most viewed video of the entire year. It currently has over 640 m+ global views.
In September, Queen Elizabeth became a top trending topic with over 400+ M searches as the Queen Mum reached a milestone as the longest-reigning British monarch and longest-serving Queen in the history of The Crown. Her reign began on June 2, 1953 and the milestone date occurred on September 9, 2015.
Other trending topics searched in the UK in 2015 included:
- Rugby World Cup 246M+
- Women’s World Cup 113M+
- Princess Charlotte’s Birth 105M+
- FIFA in Crisis 42M+
- Greece on the brink of economic collapse 35M+
- Labour Party Leadership election 28M+
- Migrant Crisis 23M+
- COP21 Paris Climate Conference 13M+
- Volkswagen emissions scandal 13M+
- Water on Mars 10M+
If you require further information or have any specific questions, don’t hesitate to give a member of the GoPromotional team a call on 0800 0148 970 or simply email us today.
