It’s all about getting the right balance when it comes to selecting custom party supplies. Considering high quality products that are memorable, suited to your chosen theme and the nature of the event you’re hosting, are sure to promote your business in a positive way.
Here are a few tips to help you decide which custom party supplies would be best for promoting your business and brand, without sacrificing your integrity
Custom party supplies that suit your event
If you’ve decided to host an event such as a wine tasting, it makes sense to have custom party supplies such as drinkware. However, it would be detrimental to have a line of bottle openers or shot glasses created, as these are obviously not suitable for a wine tasting.
Instead, you might want to consider the following:
Not only are these in keeping with your event, but they are also useful custom party supplies that your clients are likely to use again and again. These products will not only help to promote your brand, but will also make your business, and in turn the original event, more memorable for your guests.
In a similar vein, if you’re hosting a screening, you may want to consider supplying custom party supplies such as promotional bags of popcorn and other such confectionary, as this will add the finishing touch to your event.
Custom party supplies that tie in nicely with the theme of your event will also give your business an air of sophistication, as it will be evident that you’ve put a lot of thought into the planning, as well as your guests’ wants and needs.
Custom party supplies suited to your brand image
It may be tempting to jump on the bandwagon with current party trends, however these may not necessarily be in keeping with your brand image. This could also have a negative impact upon your desired outcome, as you won’t stand out from the crowd. Often, it’s better to take a unique approach to brand promotion so that your promotional campaign remains memorable, rather than it being a forgettable experience.
Current popular party trends include cutesy concepts such as unicorns, mermaids and rainbows. If these themes and ideas don’t fit in with your business niche, then don’t jump on board, as you could leave your clients with the impression that you’ll do anything to try and impress or to gain followers on social media rather than think outside the box.
That being said, if you’re able to tie in trending themes with your proposed campaign in a way that is both unique and memorable, then it might be time to update your promotional strategy.
Custom party supplies to suit your theme
If your company operates within the Health and Leisure sector as an example, you’ll probably already have invested in promotional sporting goods – it’s the obvious choice, and a popular one. The great thing about many of our products is that they can be reinvented into custom party supplies with a just a bit of imagination!
In the modern age, as people are living more sedentary lifestyles, we’re all being encouraged to be more active. You may wish to consider hosting a sports’ day or a similar event for your employees and clients, which is both good for team building and a great way to make a positive impact on their health. It’s also a great opportunity to invest in custom party supplies that will promote your brand, and will hopefully encourage your recipients to make a positive impact upon their lives.
A sports’ day event opens you up to lots of custom party supplies, including:
Investing in custom party supplies such as these would be beneficial to your brand promotion, as it is likely that your employees and clients will use these products on a regular basis, and so be reminded of your brand.
Custom party supplies to make your guests feel special
The other thing you need to consider is suitability. This is especially important if you have invited journalists or industry specialists to your party or social event. These people are frequent recipients of generic goody-bags, so it’s important that you try to offer them something appropriate, but also a bit different too.
It’s important that you ensure that the contents of any gift bags you wish to give away remain on brand and in keeping with the theme of your chosen event to tie everything together; for instance, it wouldn’t be sensible to host an outdoor event without supplying some suitable equipment.
Don’t forget the decor, either. You can promote your brand with balloons, serviettes, flyers and banners too, which will stand out in any photos that may be taken.
Get custom party supplies from GoPromotional
Once you have chosen your venue and theme, investing in the right, high quality custom party supplies will ensure that both your business and your event remain in the minds of your clients long after the party has finished. Our fantastic range of custom party supplies can help you achieve this, and much more. Browse our extensive catalogue or get in touch for some more guidance. Our team is looking forward to hearing from you!