Summer is finally here! People are scrambling to pack their bags and head out to the beach for some fun in the sun. And those who aren’t a fan of sand and salt water are busting out their BBQ sets for a spot of summertime grilling.
A nice barbecue is the perfect outdoor activity for any family looking to relax during the warmest season. And for companies, it’s an opportunity to raise brand awareness with branded BBQ sets. Not only are these sets one of the most substantial corporate gifts a company can hand out to customers, but they also give brands the kind of exposure seldom seen with other products.
In short, they’re the high-end powerhouse any serious business can rely on to boost its reputation this summer season!
Top 3 Benefits of Promotional BBQ Sets
When examining the most popular promotional items, a few products stand out. Customised pens, branded T-Shirts, and personalised notepads are the top giveaway items brands turn to when they need exposure.
But, as fantastic as they are, they have nothing on the mighty BBQ set. This must-have summertime item may be an unconventional way to advertise — however, it has three major advantages that make it the undisputed king of raising brand awareness.
1. Valuable Giveaway Commodity
It’s no secret that everyone likes receiving free items. However, it’s also true that customers value higher-end products over cheaper, single-use disposable trinkets.
Even though it’s a greater investment, a premium quality BBQ set will have a greater perceived value among the business’ target audience. Therefore, it’s much more likely that they’ll keep the set long-term, thus giving the company continuous exposure long after the campaign is over. What’s more, they’re more likely to develop positive feelings towards a brand.
High-end promotional products reflect a brand that prioritises quality in its products, as well as customer satisfaction. It’s exactly the kind of company customers come back to for repeat business.
2. Customisable
At first glance, BBQ sets don’t offer much in the way of brand awareness. However, they’re surprisingly easy to customise, especially with the right designer on board. The burners, plate sets, and grates have just enough space for a brand to squeeze in a well-placed logo or accompanying information to maximise their visibility.
However, the true power of BBQ sets lies in the other accompanying items a brand can pair them up with. Customised branded aprons, picnic blankets, or even sunglasses, are all excellent branded extras companies can include in their promotional bundle to up their advertising game and impress business partners.
3. Suitable for Special Occasions
Since they’re much pricier than the standard logo mug or custom bag, BBQ sets aren’t a gift companies can hand out any time. But, for special occasions, such as important trade shows, giveaways, or holidays, BBQ sets are a no-brainer.
They can help a company strengthen existing partnerships with business associates. Likewise, they’re a great way to show appreciation to loyal customers and attract new ones with the promise of quality future rewards. Even better, they create an emotional attachment to the brand that extends beyond the workplace into the home.
Final Thoughts
In today’s competitive market, advertising is a tricky game. It’s hard to choose a promotional product that will be effective and guarantee a return on a brand’s investment. Luckily, promotional BBQ sets can provide both. They’re a high-end, luxury item that can impress business partners and clients alike. Furthermore, they’re a suitable gift for all those special occasions where a brand needs to boost its image and expand its business ventures.
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Looking for something different? Browse our full range of custom outdoor products and if for any reason you still can’t find what you are looking for, then simply give us a call on 0800 0148 970 or simply email us today. You may also wish to consider complementing your order of BBQ sets with some printed cooler bags or some branded serving trays which are sure to be well received by customers and employees alike!
