A well-known shipping company likes to remind us of their passion for logistics, but trade show marketing veterans know that UPS isn’t the only one who knows the value of logistic thinking. Let’s say that you are tapped by your company–or that you are the company, and you have assumed the job of trade show […]
Read MoreYou may have been to too many trade shows If…… The sugar packets in your pantry all come from hotels. You’ve adopted Greenwich Mean as your personal time zone. You use a promotional pen to sign the check. Your spouse got you a beer and you left her a tip. You actually bought something from […]
Read MoreMarketers who attend or exhibit at a fair number of trade shows will soon come in contact with a shadowy entity known as the trade association. The trade association was formed to promote not any one company, but the industry as a whole. The trade association is likely the industry’s representative in Congress, pushing for […]
Read MoreA trade show is an industry gathering in a big hall where businesses show off their latest products and network with their fellow professionals. Or, a trade show is a den of intrigue, where industry players fight for position, slam the trade association and look for jobs. No one would be surprised to find the […]
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For veterans and rookies alike, the trade show is like a mini-Super Bowl (or the Super Bowl is an immense trade show, if you like). Like the Super Bowl, the trade show generally happens but once a year, but depending on the industry, there might be two or more trade shows, or regional trade shows, […]
Read MoreIt is a wise business person who chooses to use a tradeshow to help boost sales and increase business and most likely you will find that there are many different shows in your region throughout the year and most of them are opportunities to showcase your business for little to no investment at all. One […]
Read MoreOne of the best ways to get your message across when you are at a tradeshow, or for that matter, even a community event is by handing out that free items everyone just has to have. The primary reason that individuals love to attend events such as these is because they offer an opportunity to […]
Read MoreA tradeshow is all about the goodies that you bring along with you. A professional looking booth is definitely essential to the appearance but those trade show giveaways are what is going to draw the customers in to your tradeshow booth and give them a way to contact you again down the road. Currently one of the […]
Read MoreWhen you mention promotional products to someone they will most definitely think of the two things that promotional items are best known for, tradeshow appearances and holiday gift giving but logo imprinted items can have a much larger impact in your business if you find different ways to use them throughout the year. Advertising with […]
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