Here is a list of the upcoming trade shows, exhibitions and conferences coming up in the UK this month and in January, 2013. Toy Fair Birmingham 27 – 27 December, 2012 | Birmingham Arts & Crafts Autosport International-The Racing Car Show 10 – 13 January, 2013 | Birmingham Automobile The Performance Car Show 12 – […]
Read MoreHaving done a lot of trade shows, I’ll confess to usually feeling a little deflated on the way home from them. Mostly, it’s a case of “Did we do what we set out to do?” The debriefing starts on the plane ride home. Or, you get back to the home office and think, “Man, the […]
Read MoreAttending a trade show doesn’t automatically mean you’ll need to be an exhibitor. It may be that it’s a new show, and you or your company want to check it out to see if it’s worthy of your participation. Or, it may be a show outside your normal area, but you have clients in this […]
Read MoreTrade shows are not only a great venue for displaying and promoting your products, they can also help you run your company. Let’s say you’re in the electronics business, and you know the two biggest electronics shows are the Consumer Electronics Shows in June in Chicago and In January in Las Vegas. You pencil those […]
Read MoreA recurring feature of trade show life is figuring out how to deal with the competition that you are bound to run into. I mean there they are, the Uniblab Corp. with their $35,000 Skyline booth, a large plastic blinking blimp that’s floating majestically over the hall, and a booth staff that resembles the cast […]
Read MoreIf you are new to trade shows, you may be surprised to learn there are thousands of people–many marketers–who are involved in the production of the show. One way to stand out among them is to land a speaking assignment at the trade show. This might be at the opening session, the trade show “party” […]
Read MoreIf you’re a newbie to trade shows, you will first notice how different they are from your everyday normal office interaction. At the office, you pretty much know who you’ll be bumping into, and what is expected in the way of conversation or a meeting. At a trade show, people who you don’t know will […]
Read MoreThere is a certain kind of person who we might call “self sufficient.” You may know someone like this. You may even be such a person. These are often the people most likely to become entrepreneurs. They look at big company structures and wonder how anything ever gets done. When they come to a business […]
Read MoreThe more you attend trade shows, the more complex they may appear. Woody Allen once said 80 percent of life is in showing up, but there’s a lot more to running a winning trade show than showing up. Arrange your booth staffing so that staffers can have 2 or 3 hours a day to “do […]
Read MoreIf you attend trade shows regularly, it will no longer be surprising that the dominant point of conversation–indeed at some shows the only point of conversation–is “was this show bigger than last year’s?” If so, then it will judged as a good trade show, and if not it will be judged as a poor trade […]
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