The Internet of Things: Future of Marketing and Technology

If you haven’t heard of The Internet of Things yet, also called IoT, then you should get familiar with this term quickly because it will be the future of marketing and technology. The definition of the Internet of Things is the network of physical objects or “things” that are becoming connected to the internet through […]

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Press Release Checklist

Before sending out your press release, it is important to proof read it and also go through the following checklist to ensure that your press release will achieve maximum effectiveness. The quality of your release is going to make the difference between getting looked over and getting picked up. Of course, it is important to […]

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The Revolutionary Amazon Dash Button

Amazon introduced the revolutionary new Dash Button earlier this month. This new button is going to change retail sales and e-commerce forever – and hopefully for the better. The Dash Button is so cutting edge, that when it was announced by Amazon on April 1st 2105, it was widely believed to be an April Fool’s […]

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Marketing’s Focus Merging into Customer Experience

Marketing’s Focus Merging into Customer Experience

In the end, it’s all going to be about customer experience. All of your marketing efforts ultimately depend on the customer experience. It’s time to start focusing on your customers’ happiness as an end goal for all endeavours in order to achieve success. Think about what your marketing department is focusing on right now. Is […]

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Which Type of B2B Content is Most Important?

Which Type of B2B Content is Most Important?

Since content development is becoming more and more important for businesses, we wanted to point out which types of content are most important to focus on. This report surveyed 100 people who are responsible for influencing or making B2B technology buying decisions.

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Top GoPromotional Blog Posts for 2014

Top GoPromotional Blog Posts for 2014

Each year, we like to see which blog posts garner the most interest. We always strive to focus on what you, our readers want to see. Last year, we focused on many different topics about business, marketing, trade shows, and of course, promotional products. Here are the top 10 blog posts of 2014:

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What are the Benefits of Promotional Products? [Infographic]

What are the Benefits of Promotional Products? [Infographic]

If you are planning to invest in a promotional products campaign and you aren’t sure or need to prove that the marketing campaign will be successful and bring in a return on your investment, read on to see statistics on proven results from branded product campaigns. You will learn why promotional products have been around […] Read More

New Promotional Products Survey Results

New Promotional Products Survey Results

What promotional products do people have on their desks? The British Promotional Merchandise Association recently surveyed over 1200 UK residents. The survey asked them questions about branded merchandise they have. This survey gives us some great insight as to how long promotional products are kept and which ones are favoured. Here are the details from […]

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