Fake Reviews Making Headlines

When are people going to learn that when you waste time trying to get around the established system that you end up worse off in the long run? Amazon just filed suit against hundreds of individuals who were trying to profit from writing fake reviews. These individuals or companies were dangling the idea of positive […]

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What if You Could Gain MBA Knowledge from Watching 21 Short Videos? Part 3 – Marketing

A couple weeks ago,  we started a most interesting blog series  based on a collection of videos posted by Inc.com that features 21 videos worth more than an MBA. It is a very intriguing idea, that spending time efficiently watching very smart videos could help you in your career. The videos are nothing short of […]

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What if You Could Gain MBA Knowledge from Watching 21 Short Videos?

What if You Could Gain MBA Knowledge from Watching 21 Short Videos?

I recently saw an article on Inc.com that listed 21 videos that are “worth more than an MBA” according to the article’s author Geoffrey James. As he points out in the article, it’s not like you can add “MBA” to your resume or business card or anything like that, but there is much to say […]

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IoT – the Internet of Things is Taking Over

The Internet of Things is a hot topic in all industries but has huge implications for digital marketing. The “Internet of Things” is when everyday objects become connected to the internet, or smart-enabled. It is the future of commerce, marketing, and big data. Objects are coming online with the aid of beacons, microchips, and Bluetooth […]

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Minding Your Ps and Qs in Business and Marketing

I recently read an article about the 5 Cs of modern marketing and I thought that we would explore these principles’ past, present, and future and see how they are relevant in helping us remember to keep our marketing in check in today’s market. So minding your Ps and Qs is really a reference for […]

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Using Humor to Help Your Content

Even when you are writing for business, humor can help your content. Of course it depends on the type of business that you have the persona or personality of your writing, but in almost every type of business, humor will help lighten the mood and make it easier and more enjoyable for your target audience […]

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5 Major Insights for B2B Marketers

For B2B marketers, the strategy needed is quite different than those businesses who market to end users. There are some lessons to be learned from tactics that will ensure success for your B2B marketing plan. Here are 5 insights that you should consider for your B2B marketing plan now: Mobile Marketing is Important for B2B: […]

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The Internet of Things: Future of Marketing and Technology

If you haven’t heard of The Internet of Things yet, also called IoT, then you should get familiar with this term quickly because it will be the future of marketing and technology. The definition of the Internet of Things is the network of physical objects or “things” that are becoming connected to the internet through […]

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Press Release Checklist

Before sending out your press release, it is important to proof read it and also go through the following checklist to ensure that your press release will achieve maximum effectiveness. The quality of your release is going to make the difference between getting looked over and getting picked up. Of course, it is important to […]

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The Revolutionary Amazon Dash Button

Amazon introduced the revolutionary new Dash Button earlier this month. This new button is going to change retail sales and e-commerce forever – and hopefully for the better. The Dash Button is so cutting edge, that when it was announced by Amazon on April 1st 2105, it was widely believed to be an April Fool’s […]

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