Custom promotional logo printed products are a popular and effective way for businesses to get themselves noticed in their industry, but if you haven’t thought outside the box just yet then you might be missing the mark by quite some distance. While there are many other important decisions to be made within a business, the […]
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Branded corporate gifts are a great way to build brand awareness, and can be an essential part of the sales process for companies big and small. According to a recent study published by the University of Lincoln, corporate gifts can provide a company with a ‘valuable means of strengthening relationships with its key customers and […]
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We all already know that custom merchandise is an incredibly effective way of advertising – in a recent study from the British Promotional Merchandise Association (or BPMA), 83% of respondents went on to make a purchase from a company that supplied them with a promotional product. However, it’s important to make sure you pick the […]
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Every business wants to promote their brand, service and offering to the world in as many ways as possible. Promotional product campaigns can be one of the most effective ways of getting the word out, but only when they’re done properly. When you look around, you will see hundreds of new marketing campaigns being released […]
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Alternative promotional goods are often used by companies as a way of raising brand awareness and generating sales. Promotional goods with a difference will get your brand noticed and can be very successful when you select the right ones – but are you taking your decision making seriously enough? Choosing the right product is equally […]
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Promotional business gifts are a fantastic way to spread awareness of your brand and increase customer retention, as well as offering a range of other benefits. No matter what kind of industry you are in, if you can find the right branded merchandise, you are likely to see significant benefits for your business. Not every […]
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Promotional business merchandise can be a fantastic way to spread awareness of your brand, make customers feel valued and increase the likelihood that they will remember you next time they make a purchase decision. For business merchandise to be effective, though, you need to make sure you are doing it right. There are all sorts […]
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Corporate merchandise can help you achieve many goals for your business, including increasing brand awareness, encouraging customer loyalty and helping to define your brand identity. However, in order for your promotional merchandise to be effective, you need to get your messaging right and make sure it strikes the right chord with your customers. This can […]
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So who buys promotional products? Well we are here to tell you, as a study from PPAI (reveals the top ten buyers – the people who believe in this marketing technique to produce high levels of endorsement for their business or organisation. This article will give you an idea of how far promotional products can […]
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Finding a way for customers to even consider your brand, let alone begin the process of purchasing your products or service, is becoming increasingly difficult. This is because consumers are constantly bombarded with hundreds of options for every sector imaginable, therefore it is crucial to find out why they are not clicking YOUR ‘buy button’. […]
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