When the Covid-19 pandemic hit, the world as we knew it changed forever. No matter how much everyone talked about ‘returning to normal’, we had to accept that the concept of normal doesn’t have the same meaning anymore. The unprecedented changes the world went through only continued in the next few years after the pandemic […]
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Marketing your company can seem like a daunting task, particularly if you’re on a shoestring budget. But regardless of how much of a headache it gives you, marketing is an essential part of your brand’s growth. As a matter of fact, without it, you’ll struggle to achieve the projected sales figures and expand your customer […]
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Let’s be honest — most people’s social media feeds are made up of at least 90% memes, and it’s easy to see why. These fun and clever images can easily resonate with specific audiences. Plus, they are incredibly customisable, allowing for the creation of memes suitable for all demographics. However, while most memes that you […]
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When starting a small business, you’ll want to focus on getting new customers through the door. For that, you’ll most likely rely on traditional forms of marketing, such as print ads, mailed coupons or even outdoor advertising. In fact, you may even believe that it’s only a matter of time until your customers find your […]
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It may seem like some people have found success based on luck alone, but that’s rarely the case. Success requires hard work and improvement, not to mention being willing to grow and adapt — and that goes for every industry out there! The hard work will pay off in the end, but you must […]
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Anyone looking to build a successful business wants their target audience to simply crave their products or services. And yet, such an audience definitely isn’t given to you on a platter! Think of marketing and branding as just two puzzle pieces that make up the whole picture — your business. If any piece doesn’t fit […]
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Exhibitions and fairs are well known for their potential to expose brands to a broader audience, as well as a place for businesses to give out promotional giveaways. However, these events don’t guarantee success. Instead, they just open the door to it. That’s why planning ahead is key! This seemingly simple factor makes the difference […]
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Promotional merchandise can be a powerful way to increase awareness of your brand. They can also act as a lasting reminder of who you are to the recipients. But how do you choose the right promotional merchandise for your business? According to the British Promotional Merchandise Association (BPMA), the key is to make sure your […]
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For the past two years, Coronavirus has been a big part of our lives, and all businesses have taken a hit. Because of the pandemic, there is less work, and as a result, we spend more time at home. Therefore, you might be tempted to focus more on personal things than your business, but don’t […]
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When it comes to advertising, there is no shortage of strategies companies employ to stand out in a highly competitive market. Giveaways, eye-catching advertisements, and in recent years, paid promotions are just some of the methods companies use to reach new customers. Out of all of these options, paid promos are the most interesting. By […]
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