Amongst the tools that marketers have at their disposal to build strong consumer-based brand equity, communication programmes are one of the most significant. What’s more, communication programmes can be vital to the brand’s success and survival. Their main goal is to evoke a positive brand image and increase brand awareness. If they are successful, the […]
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The only way to build brand equity is to implement marketing strategies. Increasing brand awareness and creating the right brand image is crucial. Usually, marketing strategies are focused on products and pricing as well as the distribution channels. However, the modern world of technology brought some changes to how we implement them. We can analyse […]
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How do you achieve positive customer-based brand equity? You have to keep the brand awareness and brand image at high levels at all times. But how do you accomplish that? First, you have to have a great understanding of what your customer needs. Find out what their preferences are, what their tastes are like, and […]
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What makes a difference between a brand and brand equity? Imagine you’re at a supermarket, looking for some salt. There are many brands on the shelf, but you already know which brand you’re going to choose, right? In fact, you probably don’t even look at other brands. You’ve been using the same one for ages, […]
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To create a unique brand identity, which will lead to strong branding and equity, you have to know what your brand identifiers are. Brand identifiers are those elements of your marketing strategy that play a significant role in making your consumers aware of your brand. Those are the elements that will make your target audience […]
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The only way to make your marketing strategy effective is to create a loyal customer base. However, to accomplish that, it’s not enough to just implement your carefully thought out marketing initiatives. No matter what action you come up with, your ultimate goal should always be to develop strong brand equity. That’s the only way […]
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