The Product Development Process – Developing New Market Offerings When it comes to marketing, the process is clear. Companies start by deciding on the market they want to use, then they focus on the segment, and lastly, they focus on customers. From there, they can begin developing new products. Those products can be evolutions of […]
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Marketing is no easy task. No matter what your business field is, it’s impossible to satisfy every consumer. People like different things. What’s more, their needs differ as well. The market is very vast, and the products are available in almost endless amounts. That means you can’t strive to satisfy everyone. So what do you […]
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In order to achieve certain goals, brands sometimes unite and delve into co-branding so as to name a new product. However, for the product to be a success, brands have to be in sync and always do what’s best for it. But what is co-branding? Let us show you an example. One of the best […]
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Developing a Price Strategy Isn’t Difficult If You Follow the 6-Step Model When you look at it from a different perspective, the marketing mix for any company is basically the same. It always consists of 4 Ps – product, price, place, and promotion. The price is the most relevant P in this case, as it […]
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After covering quality and language, it is time to discuss the final factors important for every promo campaign: credit and culture. These elements are also essential for successful advertising. In other words, they are yet another field where working with a marketing specialist can help you. Stay tuned to discover how. Culture As its […]
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This series is dedicated to promo specialists — like GoPromotional — and it details why buying products from them is much better than dealing directly with manufacturers. In our first part, we discussed our dedication to quality, which is the most important factor you need to consider when planning a promo campaign. For our second […]
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Though it may not seem like it, coming up with a successful marketing campaign can be quite easy. If you play your cards right, your brand awareness can increase beyond your wildest dreams. The most important decision you have to make is where you’ll get your logo products. After all, they will represent your business […]
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What do fans of McDonald’s first think of when you mention the company? Aside from their assortment of meals and different variations on the typical cheeseburger — they’ll remember its logo. There’s a reason why so many people across the globe refer to the famed M as ‘the golden arches.’ It’s a logo you recognise […]
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There’s a trend online where people would take pictures of counterfeit, bootleg products and post them online. These pictures give us all a huge laugh, of course, since they often look incredibly poor. In other words, we don’t associate a particular brand with a horrible final product. But there’s another huge reason behind these bootleg […]
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No matter what type of business you’re running, you will want to attend a trade show or two. These events are an excellent way of gaining prospective clients, as well as expanding your brand and upstaging the competition. Moreover, you can also gain additional future collaborators and expand your brand further. Naturally, for any trade […]
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