Want more clients? Lock them in with a constant reminder dangling from their key sets
Surely by now, you know that investing in brand merchandise can propel your business. Brand recognition is precisely the wind beneath your wings that you need to get your business off the ground.
It’s simple, really. The more times people see your name, the more trustworthy your brand seems. Therefore, you want that instant spark of recognition, that “aha” moment to arise in the minds of your customers each time they see the name of your company.
And what better way to make yourself known and compel your potential customers to see your name every day than with promotional keyrings?
Since your marketing campaign is vital to the success of your business, you should exploit every avenue of branded merchandise. But, why are printed keyrings so useful as promotional items?
1. Keyrings are affordable yet highly valuable
Now, while it’s normal and, in fact, quite standard, to set aside a big budget for your promotional campaign, that doesn’t mean you have to fritter your money away there are a myriad of cheap promotional products available which can do the job perfectly for you and these include keyrings.
Who doesn’t like a valuable yet low-cost product? Printed keyrings are, above all, affordable. They are a cost-effective way of getting your name out there and building your brand recognition. Although this shouldn’t be your priority, it’s definitely a nice bonus.
Furthermore, considering that your customers will see these promotional keyrings on a daily basis, they are an excellent value for money product.
2. Profit from their emotional outbursts
Now, imagine being able to cash in on that feeling of relief you get when you finally find the keys you’ve been searching for in a frenzy. You can do that with printed keyrings! How? Well, when your customer finally sets their eyes on their keys, your brand name will be right there. And, they won’t be able to help it – after a while, they’ll start to associate your brand with that overwhelming feeling of relief. And all that for a fraction of the price of other promotional products!
3. Give your potential customers something they can actually use!
If you think that printed keyrings are just an embellishment or a decoration, you are terribly mistaken. Some of the fantastic benefits that promotional keyrings have are their versatility and usefulness. How? Well, they come in all shapes and sizes.
Let’s say you have a beer brewery. Your key promotional merchandise (pun intended) should be the industry-related printed keyrings. Therefore, you can hand out keyrings in the shape of a bottle opener, for example. That’s killing two birds with one stone! Or, better said, three birds!
Not only are you promoting your brand, but you are also reminding your customer of what exactly your company does. Moreover, you are giving them something they can actually use. They’ll always have their promotional bottle opener keyrings with them, and they’ll think of you whenever they use it. Therefore, they’ll probably buy your product, as well. Well, why not, considering that, after a while, they’ll start to associate your brand with the entire concept of beer?
But, it’s not just the custom bottle openers that make efficient keyrings. You can also hand out novelty keyrings, trolley coin keyrings, branded torch keyrings and luxury metal keyrings etc. Use whatever works best for you and can be easily associated with your brand. Or, whatever you think your target customer needs the most as a daily reminder of who you are as a brand and how to contact you.
4. Printed keyrings are a practical everyday reminder
While printed keyrings might not be the first thing that pops into your head when you think of promotional merchandise, you can’t deny their practicality. Most people think of logo printed mugs or printed plastic pens as the most effective way to raise your brand recognition. And, of course, they are incredibly efficient. However, keyrings, such as our Tour Classic Plastic Keyrings have a leg up on those items.
Firstly, promotional keyrings are a practical way to advertise. People will inevitably see and use them several times every day. Now, you might ask: how is that different from other merchandise? Well, for one, you don’t exactly carry your mug wherever you go, right? Nor do you start panicking when you misplace a pen. The same can’t be said for keys.
Therefore, printed keyrings have more reach and visibility as promotional items. The fact that they are portable and can easily fit into the daily routine further increases their usefulness. Not only for you and your company, but for your potential clients, as well!
5. Repeat exposure is the KEY to your success
The practicality of branded keyrings lies in their portability. In fact, the portability of printed keyrings allows repeat exposure. Furthermore, repeat exposure strengthens the brand recognition, which is your primary goal.
The benefit of daily exposure to your brand name is especially effective when combined with engaging and exceptional design. While promotional merchandise should be useful, it should also be memorable. Anything eye-catching will serve this purpose.
How does that work? Well, it’s all about making an impactful impression.
Eye-catching printed keyrings or unusual ones will further your visibility and reach. Let’s say you handed out your hard hat keyring bottle openers to promote your building or construction company to potential customers. Those customers will go on to use their keys at home, at work, during transport, etc. And that’s when the magic happens. Other people will also see your charming keyrings, and they will REMEMBER IT. Therefore, your keyrings aren’t just a reminder to people that you’ve handed them out to, but to people around them as well!
Unusual-looking keyrings, such as stress toy keyrings or teddy bear keyrings will generate interest because they are fun and amusing. Therefore, they will attract the attention you need. Combined with repeat exposure, that’s a slam dunk in marketing!
Even if you choose to take a more traditional route and hand out more generic keyrings, you’re still reaching a big audience. That kind of mass outreach for such a low price is hard to accomplish with anything else!
6. Hook them and lock them in with branded keyrings
Everybody knows that a good marketing campaign needs a hook. You need something that will draw the eye of a potential customer and pique their interest. Promotional keyrings are an ideal way to do just that.
They are a walking advertisement for your brand. Furthermore, even though they are small, the fact that they are used on a daily basis and attached to a precious belonging gives them a considerable impact.
If you require further information or have any specific questions, don’t hesitate to give a member of the experienced team at GoPromotional a call on 0800 0148 970 or simply email us today.
