Are you making any of these mistakes with your e-commerce website? As you know, capturing an online sale is difficult and so much goes into getting that conversion. That is why it is important to be sure that you aren’t doing anything to block sales from going through. Here are 5 e-commerce revenue inhibitors that you should make sure you aren’t doing on your website.

  1. Confusing Page Elements. Don’t let your page elements get too confusing. Too many or confusing page elements can distract shoppers and prevent them from clicking on the call to action. Instead, your pages should have minimal distractions and focus shopper’s attention, answer questions, let consumers know “what’s in it for them”, and lead them to the desired outcome in a simple way.
  2. Shopping Cart too Complicated. Be sure that your shopping cart process is simple, clear, and has a few steps as possible. If anything is unclear, confusing, or if there are unexpected charges that aren’t explained, it will lead to abandonment.
  3. Asking for too Much Information. If you request too much information or require elements be answered to proceed, you might scare away shoppers. Only ask for the essential information needed to complete an order. You can always ask for more information after the initial sale is completed and incentivise the new information.
  4. Too Many Shipping Options. All too often, it is the list of too many shipping choices that kill the sale and not actually the shipping costs. If you give shoppers too much to think about – or question, then they can decide not to purchase or do more research.
  5. Inconsistent Mobile and Desktop Experiences. Now that most companies have taken the time to upgrade to responsive design or a mobile friendly website, then next step is to make sure that both experiences are similar. Many times shoppers might switch back and forth and if they don’t recognise the same site, they can become confused and abandon the sale.

If you require further information or have any specific questions, don’t hesitate to give a member of the GoPromotional team a call on 0800 0148 970 or simply email us today.