If you don’t blog for your company because you aren’t sure what exactly to blog about, we have some great ideas for you. Every company big and small should be blogging. We have some ideas to help you get over your writer’s block. Afterall, you are the expert in your business, so show off what you know! Sometimes it seems simple to you because you know it so well, but others don’t and they likely want to learn from you. Here are five business blog ideas you could get started on today!

  1. Review a product. This may sound tricky, but it doesn’t have to be. Just avoid reviewing everything and making it sound like every product or service you have is “the best”. Instead present facts with descriptors like “client favourite” or “top seller”. Letting your audience know things about your product or service that makes it so popular with your customers or clients. Another way to present a review is to show something that you have changed or revised due to customer feedback. Never choose something that isn’t popular or that has flaws and paint it in a positive light because you will come out looking bad.
  2. Highlight local or trending news relevant to your products, services, or business. Let your blog readers know about local events your business is participating in, this can include employee news, or a customer spotlight. Monitor trending topics closely and blog about ones that are relevant to your business. Of course, you shouldn’t just write about trending topics if they don’t have anything to do with your business, products, or services. If you can predict trends, then your blog is a great place to put this information down.
  3. Write about local events. The best businesses are champions for their communities. Let your blog readers know about local events. This is especially powerful for local businesses.
  4. Incorporate holiday ideas. How does your business celebrate the holidays? Your blog audience would like to hear about that. Most businesses have increases around different holidays or seasons. Write about what makes a holiday or a season special to your business.
  5. Employee spotlight. Successful businesses have happy employees. Showing gratitude to your employees on your blog is a sign of a great business. Choose an employee of the month and write about them. In addition to that, choose different employees and let them write something for the company blog. Or write a post on each employee’s favourite product or service.

If you require further information or have any specific questions, don’t hesitate to give a member of the GoPromotional team a call on 0800 0148 970 or simply email us today.