If you think about some of the biggest brands out there, you’ll realise that they are all easily recognisable. In other words, if you see a TV ad, you’ll probably be able to tell which brand it’s for long before you see the logo or any other telltale sign. The secret behind this fact is […]
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About a decade ago, the digital revolution truly reached its peak. For a while, it seemed as if most companies made a complete shift to digital marketing, completely disregarding the printed tradition. However, things are slowly changing once more. Nowadays, digital advertising has become so crowded and repetitive that most audiences find it boring and […]
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What comes to mind when someone mentions ‘good branding’? Most people will have the same basic response. Namely, they will immediately default to ‘well, it’s about evoking powerful images, it’s about the visual identity, so logos and colours’. And to an extent, they are right. Getting the right logo is absolutely a part of a […]
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Maintaining a modern brand image can be tricky, especially in a world where trends disappear faster than they appear. Fortunately, rebranding can be an option to keep the look and feel of your business fresh and one step ahead of your competitors. Plus, when done right, it can help you reach an even wider audience […]
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Creating and maintaining a corporate identity is an important part of success for any business. It defines who you are as a company, how you want to be perceived, and how you want your brand to be remembered. In this blog post, we’ll discuss the importance of corporate identity, its elements, and some examples of […]
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Are you looking for ways to improve the brand visibility of your business? Then you’ve come to the right place! In this blog post, we will be discussing 7 proven methods for boosting your brand visibility. From increasing your presence on social media to leveraging influencers, these strategies are sure to help your business stand […]
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Are you looking for an effective way to build an emotional connection between your business and your customers? Emotional branding is an effective strategy that can help you create a strong, lasting bond with your customers. It’s all about connecting with your customers on an emotional level, inspiring them to invest in your brand and […]
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Marketing collateral is an important part of any successful business marketing strategy. It is the materials used to promote and advertise a product, service, or brand. This includes everything from brochures, flyers, and posters to videos, photos, and website content. In this blog post, we’ll discuss what marketing collateral is, the different types of collateral, […]
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Omnichannel marketing is a modern approach to marketing that connects customers across multiple channels, such as in-person, online, mobile, and more. It helps businesses create a unified, seamless customer experience and build relationships with customers. In this blog post, we’ll explore the definition of omnichannel marketing, discuss tips and strategies for creating an omnichannel strategy, […]
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Media buying and planning is an essential part of any successful marketing strategy. It can be a daunting task for marketers, but it doesn’t have to be! With the right guidance and resources, media buying and planning can be an incredibly powerful tool for connecting with your target audience and driving conversions. In this ultimate […]
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