If you are planning to invest in a promotional products campaign and you aren’t sure or need to prove that the marketing campaign will be successful and bring in a return on your investment, read on to see statistics on proven results from branded product campaigns. You will learn why promotional products have been around for so long and are still widely used today by such a wide variety of businesses, schools, universities, charities and government bodies to great effect. In addition to a form of advertising, promotional products can raise brand awareness, promote your message and reward loyal customers and employees.

Benefits of Promotional Product Infographic

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Promotional Products Can Increase Your Brand’s Reach

  • 90% of recipients use the product at least once a week.
  • 87% keep a promotional product for longer than a year.
  • 10% of recipients pass the products on to family or friends.
 

Promotional Products Are Real and Inexpensive Advertising Solutions

  • About half (56%) of recipients said their impression of the company improved after receiving a branded item.
  • The ROI on promotional products delivered a better return on investment than radio and outdoor advertising and is equal to TV and print. Consider this comparison:
    • 9% of recipients made a purchase after receiving a promotional product.
    • 4% made a purchase after viewing a print ad.
    • 1% made a purchase after watching a TV commercial.
    • 6% made a purchase after seeing an online ad.
 

Promotional Products Are Useful, Tangible, and Highly Affordable

  • Promotional products integrate into life, impacting the daily routines of the recipients.
  • When asked if they had at least one promotional product in each of the following rooms, the response was:
    • 55% bedroom / storage space
    • 74% work area
    • 91% kitchen
  • After receiving a promotional product or branded gift:
    • 42% felt more favourable impression.
    • 60% have done business with the brands.
    • 27% feel it is a constant reminder.
 

Conclusion - Promotional merchandise is direct and effective

It is straight to the point, and it provides fast results with effects that last. That isn’t just an impression we have. It’s what research has definitively proven, whether it be printed pens, branded notebooks, printed tote bags or branded clothing - promotional products work - it's a fact!  

There are thousands of eye-catching options available when it comes to choosing promotional merchandise. To find out more about our fantastic range of promotional products contact us today on 0800 0148 970.