Tips for Putting Ecommerce Customers at Ease & Building Trust

Building trust is one of the most important aspects for ecommerce sites. This is especially the case if your brand is not well-known and puts just one more challenge in front of smaller companies. PayPal helps show website owners and marketers how to build that ever-important trust factor with trust seals, security seals, and a […]

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Google Sets Penalty Sights on Bloggers Next

Over the past few years, Google has gone to great lengths to penalise websites that were using tactics that could be considered questionable ethics in an effort to achieve higher Google search engine page rankings. The well-known updates called Panda and Penguin eliminated or penalised websites that either had poor content or low quality links. […]

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Google Penguin 4.0 is Coming!

Google Penguin 4.0 is Coming!

If you are a website owner or digital marketer, you are likely very familiar with Google’s Penguin update. The Penguin update was institute to penalise websites that have taken short cuts to obtain backlinks and is considered “spamming Google’s search results”. Companies soon learned that if they have links from poor quality sites, they could […]

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Facebook Emoji Reactions Launched

Facebook Emoji Reactions Launched

This week Facebook launched “reactions” in the form of emojis. Five new emoji reactions have joined the familiar thumbs up “like” button. Now, by holding down the mouse click on the like button, the new emojis will pop up and users can choose to click love, haha, wow, sad, or angry. We previously talked about […]

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