The Internet of Things is a hot topic in all industries but has huge implications for digital marketing. The “Internet of Things” is when everyday objects become connected to the internet, or smart-enabled. It is the future of commerce, marketing, and big data. Objects are coming online with the aid of beacons, microchips, and Bluetooth […]
Read MoreI recently read an article about the 5 Cs of modern marketing and I thought that we would explore these principles’ past, present, and future and see how they are relevant in helping us remember to keep our marketing in check in today’s market. So minding your Ps and Qs is really a reference for […]
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Facebook just launched a series of different changes in the last two weeks. Of course, all of these changes have a significant impact on advertisers and brand pages. A couple weeks ago, Facebook announced a big change to its algorithm. Now, this week Facebook announced a change in the way the CPC is calculated and, […]
Read MoreIf your company is new to the social media arena or even if you have had channels set up but weren’t sure what to post, we have some content ideas to help you fill your channels with excellent and engaging content. One of the most important things to remember with social media is to consistently […]
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